A leading homeless charity expect to stretched to the limit with families in crisis this Christmas, despite receiving "some great help" from both the general public and major companies, their Chief Executive said.
Campbell Robb said welfare reforms like Universal Credit and the Bedroom Tax were making their job harder as there were "more and more people struggling" every year.
Christmas 2013 will see an "alarming" rise in the number of people seeking help for homelessness, housing charity Shelter has warned.
Last year, Shelter received more than 12,600 calls to their helpline in December - 15% more than in 2011.
Over the whole year, the total reached 174,177, a 10% rise year-on-year and equivalent to more than 470 callers per day.
Campbell Robb, Chief Executive: "Tragically, with more people struggling to make ends meet and homelessness on the rise, we’re bracing ourselves for an increase in demand from families who desperately need our help.
"Our advisers will be working with families facing homelessness every day this Christmas to help them find a safe place to live and get back on their feet – but we urgently need more support this year."
Earlier this month Government figures showed 80,000 children were expected to be spend Christmas homeless.
Speaking to ITV News the Chief Executive of the charity Shelter, Campbell Robb, said homelessness was now affecting families across the country and every part of society.
We've seen a rise in homelessness in the last six months mainly because of the economic situation as people struggle to keep jobs, wages are also struggling, costs are going up and people are just beginning to really struggle to keep a roof over their head.
What we need to do is to help these people find a home, to get that secure and set themselves up for the future.
Last night nearly 1,000 people gave up their beds and slept on the streets to help raise money for the homeless charity Centrepoint. Among them was TV Presenter Richard Madeley and his daughter Chloe. They told Daybreak the real problem wasn't the cold, but the noise.