I'm A Celebrity... star Matthew Wright donned a white bikini to recreate former contestant Myleene Klass' famous shower scene in the Jungle.
The talkshow host told fellow contestant Joey Essex: "The papers always want to know who's going to do the Myleene white bikini moment and maybe wondering if it's going to be Amy or Lucy, but I can let you into a little secret, Joey, that this year's white bikini moment is coming from a fella".
He then stripped off to reveal he was wearing a white Myleene-style bikini, saying: "I soaped up and did my very best to recreate those magic Myleene moments. At one point the bloody things (bikini bottoms) came undone".
He added: "I think it's good sometimes to turn these things on their head. It shouldn't just be every year people waiting to see the girl with the big knockers, prancing around, because ultimately that is sexist and so I'm standing up to strike a blow to even the pitch."
Olympic gold-medallist Rebecca Adlington has tearfully revealed her body insecurity fears on I'm A Celebrity ... Get Me Out Of Here!
Here a selection of ITV News viewers opinions on the subject:
It's very sad Becky feels this way - she is a gold medallist and world champion and an inspiration to millions, but as [with] most girls I know, seems to be trapped in a preconceived idea of what is pretty.
It's sad that Rebecca feels insecure because of her looks and I agree that the media has a big part to play in the way women and men portray themselves, but I don't think Amy should have been made to feel that she is in the wrong for being pretty and using her strongest qualities (her looks) to make a career.
Attractive women shouldn't be made to feel bad because of others insecurities. I'm sorry!! That's my opinion.
Olympic swimmer Rebecca Adlington's sister has thanked her Twitter followers for all their "support and kind words" after she broke down in tears on I'm A Celebrity over her body insecurities.
She wrote on Adlington's Twitter account:
Body image expert Natasha Devon said Rebecca Adlington's tears over her body insecurities and Twitter abuse shows that society is "still judging people by how they look first and foremost".
Ms Devon told Daybreak: "When we hosted the 2012 Olympics and people started talking about our bodies being there to achieve first and foremost instead of look a certain way, I really thought as a society that might have been a turning point.
"But what has happened with Rebecca Adlington and the appalling way she has been trolled online shows that actually we are still judging people by how they look first and foremost.
"Rebecca Adlington is a medal-winning athlete, she has an amazing body that is capable of incredible things - that shouldn't be diminished because she's in there with somebody whose body does something different".
Olympic gold-medallist Rebecca Adlington has admitted she feels "very insecure" about her looks and faces pressure to look a certain way.
Adlington broke down in tears on last night's I'm A Celebrity ... Get Me Out Of Here! when the camp discussed the subject of beauty.
Speaking in the Bush Telegraph, Adlington said, "We are made to think that being a size 12-14 like I am isn't attractive, that you have to have big hair and big boobs and all this ... and it makes you feel so c**p about yourself".
Olympic swimmer Rebecca Adlington broke down in tears on I'm A Celebrity... Get Me Out Of Here! after she told model Amy Willerton she made her "insecure".
Adlington added: "And it's also making me very, very insecure that I have to look a certain way. For me, I was an athlete, I wasn't trying to be a model, but pretty much every single week on Twitter I get somebody commenting on the way I look."
Adlington told former EastEnder Laila Morse the model, who represented Great Britain at the Miss Universe 2013 pageant, "doesn't know what it's like on a day to day basis".
She said: "She's stick thin, she's got these push-up bras that make her boobs seem massive. She's stunning."
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Olympic gold medallist Rebecca Adlington has predicted that her "competitive nature will come out" when she is banished to a jungle as part of the ITV series I'm A Celebrity...Get Me Out Of Here!
Writing on her blog, the swimmer said: "When I was invited to take part in the show, I didn't have to think twice. I've watched the show most years and was addicted last year."
She also admitted she hates having "bugs, spiders and other creepy crawlies anywhere near" but hoped the show would provide an opportunity to talk about her SwimStars initiative.
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