Brazil's triumph in the opening match of the World Cup was watched by more than 12 million viewers in the UK.
The 3-1 victory by the home nation over Croatia pulled in a peak audience of 12.6 million, while an average of 11.2 million watched for the duration of the match, screened by ITV.
It was a huge leap on the opening game for the previous tournament in 2010, staged in the afternoon in South Africa, which drew an average 4.3 million.
The full coverage of last night's match, together with the opening ceremony including stars such as Jennifer Lopez, drew an average 8.2 million viewers.
ITV and BBC have won a new deal with Fifa to broadcast the 2018 World Cup and 2022 World Cup across TV, radio and online.
The 2018 finals will be the 14th consecutive FIFA World Cup that ITV and BBC broadcast together, continuing their long-running and hugely successful broadcast partnership.
Niall Sloane, ITV Director of Sport said: "The excitement building on the eve of this summer's tournament in Brazil demonstrates how the FIFA World Cup offers a shared, collective experience for people across the UK.
"So we're thrilled to be able to look forward to bringing the next two World Cups free to air to viewers in 2018 and 2022."
The presenters of ITV's new breakfast show Good Morning Britain, Susanna Reid and Charlotte Hawkins, said they are excited about next week's launch.
Reid admitted on This Morning, "I'm not sure I'm going to go to bed at all on Sunday night! But it feels very, very exciting".
Hawkins, who until recently presented Sky News' Sunrise programme with Holmes, said, "This week has been such fun and we just cannot wait to get going for Monday morning".
Reid revealed, "Obviously we're new to ITV breakfast but there's lots of familiar faces as well... Ben Shephard of course and Sean Fletcher as well and Kate Garraway is still going to be part of the programme".
Good Morning Britain launches on ITV on Monday, 6am to 8.30am. Watch the full interview with Reid and Hawkins here
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Birds of a Feather is returning for a second series after the ITV remake of the comedy proved a hit with audiences.
The show - in which Pauline Quirke and Linda Robson play sisters sharing a home in Chigwell in Essex after their husbands were sent to prison - was launched 25 years ago by the BBC but was axed by the corporation in 1998.
ITV revived the show in January.
Its creators said: "We hope the further adventures of Sharon, Tracey and Dorien will continue to thrill audiences young and old."
TV star Susanna Reid has said she could not turn down the "huge opportunity" after quitting the BBC Breakfast sofa to join ITV's new rival morning show, Good Morning Britain:
Thank-you for your messages. I'm very excited to be joining Good Morning Britain. I have loved being at BBC Breakfast & will miss the team
But as a news journalist & presenter I couldn't turn down this opportunity and a new challenge
Joining Susanna Reid in presenting Good Morning Britain, will be Ben Shephard, Sean Fletcher and Charlotte Hawkins.
Ben Shepard has been a familiar face on ITV for nearly 15 years. Joining the channel in 2000, Ben fronted GMTV for 10 years, as well as presenting popular entertainment shows The Xtra Factor and more recently, Tipping Point.
Sean Fletcher joins ITV after more than ten years of broadcasting at the BBC and Sky in sports, news and documentaries.
Charlotte Hawkins’ broadcasting career has spanned nearly 15 years, presenting most recently alongside Eamonn Holmes on Sky’s Sunrise.
ITV has announced a new presenting team who will host its newly named breakfast show, Good Morning Britain.
Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher will be joining the channel as ITV’s main weekday presenters between 6am and 8.30am.
Lorraine Kelly will now be at the helm of her own show, Lorraine, between 8.30am and 9.25am, five days a week.
Aled Jones will present a new weekend morning show, Weekend, between 8.30am and 9.25am starting later this year.
ITV plc has announced adjusted profits before tax of £581 million for the full year 2013, up 27% on the previous year's figures.
Much of the improvement came from its production arm, which grew revenues by 20% to £857 million following the success of programmes such as Ant & Dec's Saturday Night Takeaway and The Chase.
Mr Selfridge, Poirot and Hell's Kitchen US were also sold to more than 150 countries, while eight of its formats have been sold in three or more countries, including I'm a Celebrity Get Me Out Of Here! and Dancing on Ice.
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