A spokesman for ITV has said that viewers will be unaffected by proposed industrial action by production staff on May 14 and that contingency plans are in place to ensure programmes will continue to be broadcast.
Technicians' union Bectu said its members had voted in favour of industrial action by 67% in protest at a 2% pay award.
Bectu general secretary Gerry Morrissey said: "There is a huge disparity between the pay offered to staff and the bonus package to executives as well as shareholder dividends."
But the spokesman for ITV said that pay increases over the last four years are "some way ahead of other media sector pay awards".
We are fully prepared to maintain an open dialogue with union representatives following the ballot result today, which has seen 232 union members voting to strike out of a UK workforce of 3,000 employees. We have contingency plans in place to ensure that our programmes will continue to be broadcast and are confident that viewers will be unaffected by the proposed industrial action on May 14.
We have made an above inflation one year pay increase of 2%, effective from January 1, which is on top of the 11.5% of pay rises over the last four years, some way ahead of other media sector pay awards. We are also the only UK broadcaster to pay the living wage. Eligible colleagues also received the maximum £1,200 bonus in their pay packets in March and we have increased the 2015 bonus opportunity to its maximum £1,500 which would be paid next year.
ITV continues to make good progress but our focus on costs remains incredibly important across the business as we balance the need to continue to invest in growing the business, our people and the programmes that we create and broadcast.
ITV production workers and other staff are to strike on May 14 in a dispute over pay, the Bectu union has announced.
The technicians' union Bectu said its members had voted in favour of industrial action by 67% in protest at a 2% pay award.
Unions have been pressing for a bigger wage increase in view of the TV company's profits.
"There is a huge disparity between the pay offered to staff and the bonus package to executives as well as shareholder dividends," said Bectu general secretary Gerry Morrissey.
"Our members are helping to make the profits but are not sharing in them."
Bectu said the strike, which will coincide with ITV's annual meeting, will hit live programmes and journalists and other staff are also involved in the dispute.
ITV today announced that Jacqui Oatley is to join the channel as a sports presenterRead the full story ›
The new series of Sports Life Stories continues on ITV4 tonight with Team Sky's inspirational cyclist Chris Froome.
Tune in from 10pm to watch Froome recount the remarkable story of how he became only the second British winner of the Tour de France in 2013.
With unique access at his home in South Africa, we gain a new insight into his fierce rivalry with team-mate Sir Bradley Wiggins, and discover how Froome overcame personal tragedy to win one of the most demanding sporting events in the world.
Watch Chris Froome: Sports Life Stories on ITV4 on Tuesday 24th February at 10pm, with contributions from Sir Dave Brailsford and David Walsh.
A new series of Sports Life Stories returns to ITV4 on Tuesday 17th February, and first up it's legendary goalkeeper, Peter Shilton.
The 65 year-old won an astonishing 125 caps for England, but he's not the only sporting great we're showcasing this year.
Watch our promo above for an exclusive look at which Sports Life Stories documentaries to look out for in the coming weeks and months.
Sports Life Stories: Peter Shilton will be broadcast on ITV4 at 10pm on Tuesday 17th February.
The Great British Bake Off stars Mel Giedroyc and Sue Perkins have landed their own daytime chat show on ITV.
Giedroyc joked: "I've been asked to host a show with somebody called Porkin? Parkin..? Portly..? I've never heard of her - but I'll be very happy to meet her soon."
ITV said the pair will chat with "the nation's best-loved celebrities and some of Britain's quirkiest real life characters" in the duo's first daytime job since they fronted Light Lunch and Late Lunch on Channel 4 between 1997 and 1998.
The pair, who met at university in Cambridge, have appeared with Mary Berry and Paul Hollywood on the hit baking show since its launch in 2010.
Brazil's triumph in the opening match of the World Cup was watched by more than 12 million viewers in the UK.
The 3-1 victory by the home nation over Croatia pulled in a peak audience of 12.6 million, while an average of 11.2 million watched for the duration of the match, screened by ITV.
It was a huge leap on the opening game for the previous tournament in 2010, staged in the afternoon in South Africa, which drew an average 4.3 million.
The full coverage of last night's match, together with the opening ceremony including stars such as Jennifer Lopez, drew an average 8.2 million viewers.
ITV and BBC have won a new deal with Fifa to broadcast the 2018 World Cup and 2022 World Cup across TV, radio and online.
The 2018 finals will be the 14th consecutive FIFA World Cup that ITV and BBC broadcast together, continuing their long-running and hugely successful broadcast partnership.
Niall Sloane, ITV Director of Sport said: "The excitement building on the eve of this summer's tournament in Brazil demonstrates how the FIFA World Cup offers a shared, collective experience for people across the UK.
"So we're thrilled to be able to look forward to bringing the next two World Cups free to air to viewers in 2018 and 2022."
The presenters of ITV's new breakfast show Good Morning Britain, Susanna Reid and Charlotte Hawkins, said they are excited about next week's launch.
Reid admitted on This Morning, "I'm not sure I'm going to go to bed at all on Sunday night! But it feels very, very exciting".
Hawkins, who until recently presented Sky News' Sunrise programme with Holmes, said, "This week has been such fun and we just cannot wait to get going for Monday morning".
Reid revealed, "Obviously we're new to ITV breakfast but there's lots of familiar faces as well... Ben Shephard of course and Sean Fletcher as well and Kate Garraway is still going to be part of the programme".
Good Morning Britain launches on ITV on Monday, 6am to 8.30am. Watch the full interview with Reid and Hawkins here