At the start of a major conference in Bangkok on endangered species, the Thai Prime Minister vowed to ban the legal trade of ivory in her country.
More than half of the world's smuggled ivory is believed to end up in China and there are increased calls for its government-run legal trade to also end.
Angus Walker attempted to speak to the senior Chinese delegate about demands for a complete ban.
In January, ITV News' Africa Correspondent Rohit Kachroo was the first UK broadcaster on the scene of Kenya's worst recorded ivory poaching in its history.
A family of 12 elephants at Tsavo National Park, one of the largest elephant sanctuaries in the world, were slaughtered and their tusks hacked off.
This report contains images of dead elephants:
As Thailand bows to international pressure by vowing to bring an end to its legal internal ivory trade, here in the UK the criminal trade appears to be taking place right under the nose of the authorities.
Heathrow Airport is emerging as one of the fastest-growing transit points for ivory from Africa to the Far East. Our Special Correspondent Rageh Omaar has been investigating. You may find some of the images disturbing.
The Duke of Cambridge has told an international conference that more needs to be done to stop the "shocking rise" in the levels of elephant and rhino poaching.
The increasing popularity of rhino horn medicines and ivory furniture in Asia is believed to be fuelling the increase.
ITV News China correspondent Angus Walker sent this report from Thailand.
Thailand's Prime Minister Yingluck Shinawatra opened the Convention on International Trade in Endangered Species saying: "No one cares more about elephants than the Thai people".
She added: "I believe Thailand will be a strong ally to fight illicit global trafficking in ivory"
The David Sheldrick Wildlife Trust has sent over 44,000 signatures to the Convention on International Trade in Endangered Species as part of a campaign to encourage people around the world say NO to ivory.
The wildlife charity's online petition has also been backed by celebrities such as Joanna Lumley, Ricky Gervais.
Dame Daphne Sheldrick founder of the DSWT said: "Elephants as a species are today facing very grave threats. The demand for ivory has escalated in the Far East, particularly in China where the populace is becoming more opulent".
The Duke of Cambridge said more needs to be done to tackle poaching and the illegal trade of elephant ivory and rhino horn after analysis showed such crimes have reached "shocking levels".
Prince William, who addressed the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) conference in Thailand via video, said: "As we enter 2013 the world's natural resources are under threat as never before.
"We know from the data and analysis presented to [The CITES meeting in Thailand], that the illegal killing of the African elephant and rhino, and the related illegal trade of ivory and horn, has reached shocking levels in the past few years."
Prince William addressed an audience in Thailand via video as part of a conference to 'ensure the survival of the planet's wildlife'.
Some 177 government and agencies have been trying to halt the trade in ivory and rhino horn in an international agreement known as CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora).
The Duke of Cambridge said: "There will undoubtedly be differences of opinion from time to time, but I know that you are all bound by a common objective: to ensure the survival of the planet's wildlife.
"It is 40 years to the day since the convention was signed in Washington DC, so please join me in wishing CITES a very happy 40th birthday."