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Oliver calls for ban on unhealthy food TV ads before 9pm

Jamie Oliver has called for a ban on unhealthy foods before 9pm in a bid to tackle childhood obesity.

Addressing MPs, Oliver said: “We shouldn’t be advertising junk food high in salt, fat and sugar before 9 o’clock, end of story.

“We need to go where the kids are really congregated which are at the big shows, pre-9 o’clock - Britain's Got Talent - and where they can get a lot of these messages.

“Also, online is an absolute minefield that we just haven’t got our head around. I think there’s loads we can do very, very simply. We need it addressed.”

Oliver calls for clarity from food and drink industry

Jamie Oliver has called for clarity from the food and drink industry when it comes to revealing the amount of sugar in products.

Addressing MPs, the chef said: "Clarity is something they (industry) don't wish us to have."

He said his proposals, such as reflecting the amount of sugar in drinks by using a picture of teaspoons alongside the traffic light system, would help parents to make an informed choice.

Asked what he would like to see in the Government's forthcoming obesity strategy, Oliver said: "I don't believe the industry, particularly the food and drink industry, I don't think that utter clarity is their main objective because when you inform the British public with good, clear information they make good choices.

"They are not making good choices at the moment largely. I think it's a major problem."

Oliver: Sugary drink sales have fallen in my restaurants

Jamie Oliver

Jamie Oliver has said he has seen a drop off in sales of sugary drinks in his 46 restaurants since imposing a voluntary tax.

Oliver was addressing the Health Select Committee as part of its inquiry into efforts to tackle childhood obesity and proposals for a sugar tax.

The chef called for the Government to implement a three-year sugary drink tax of 20% per litre - 7p on a regular can - and to assess its success.

Addressing the MPs, Oliver said: "The time that I've spent with doctors and surgeons around the country has painted a deeply important picture.

"This opportunity is very important. Being gentle, being polite is not the way to have a progressive, obesity strategy.

"We need to be big, bold, brave and frankly act like a parent."

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