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Oliver calls for ban on unhealthy food TV ads before 9pm

Jamie Oliver has called for a ban on unhealthy foods before 9pm in a bid to tackle childhood obesity.

Addressing MPs, Oliver said: “We shouldn’t be advertising junk food high in salt, fat and sugar before 9 o’clock, end of story.

“We need to go where the kids are really congregated which are at the big shows, pre-9 o’clock - Britain's Got Talent - and where they can get a lot of these messages.

“Also, online is an absolute minefield that we just haven’t got our head around. I think there’s loads we can do very, very simply. We need it addressed.”

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