Former London 2012 chairman Lord Coe has called for anti-doping authorities to "get tough" with coaches, agents and physios in order to combat doping.
The positive drug tests of sprinters Asafa Powell and Tyson Gay earlier this month has led to athletics being engulfed in another doping scandal.
Speaking to The Times ahead of the Anniversary Games, Lord Coe said authorities needed to "get tough" with other key players in athletics:
“This is not just an athlete issue. Let’s get tough with physios and coaches and managers and agents.
“They are all part of this landscape. This is not something where we should be focusing entirely on the athlete, important as they are and responsible for everything they consume or ingest.”
Lord Coe received a special award at Buckingham Palace today for his role as chairman of London 2012.
The two-time Olympic champion was made a member of the Order of the Companions of Honour by the Princess Royal during an investiture ceremony.
He said: "It's a lovely honour and I'm deeply flattered.
It is really a recognition for the extraordinary work of so many people: our teams at Locog, the most talented, focused people I've ever worked with - and the people of Britain whose generosity of spirit helped get us across the line."
The Order consists of the sovereign and 65 ordinary members and recognises service of national importance.
Previous recipients include scientist Professor Stephen Hawking, naturalist Sir David Attenborough and painter David Hockney.
London 2012 chairman, Lord Sebastian Coe, becomes a Companion of Honour in the 2013 New Year Honours.
The London Olympics and Paralympics chairman Lord Coe has tweeted a picture, saying he has met some of Paralympics GB and that they are "focused and ready to go."
Boris Johnson and Seb Coe both denied my suggestion that they were the next Prime Minister and Mayor of London respectively.
Lord Coe later joked that politics "left him in a very big way in 1997," referring to that year's general election in which he lost his seat for Falmouth and Camborne. Perhaps the voters would feel a bit warmer towards him now.
Olympic Boxing gold medallists Nicola Adams and Luke Campbell have told Daybreak that they hope their medals can inspire young people to get involved in sport.
- Advise the Prime Minister on how to make the most of the Games in reaching the Government's target of £13bn economic benefit as a result of hosting the Games
- Act as a roving global ambassador to help win new trade and investment deals for British businesses who have helped make the Olympic Games such a success
- Advise the Prime Minister on ways to ensure that legacy plans across the four key areas - economic, sporting, volunteering and regeneration - are put into action and the pace of activity stays high
Seb Coe has done a brilliant job delivering the best Games ever. Now I want him to help me deliver the best Olympic legacy ever. Legacy has been built into the DNA of London 2012 from the very beginning thanks to Seb. I'm delighted that (IOC president) Jacques Rogge described our legacy plans as a blueprint for future Games hosts.
– David Cameron
I am determined to make the most of the economic opportunities on offer from hosting the Games - making sure that we turn these Games into gold for Britain. I cannot think of a better person than Seb to be our ambassador to the global market-place and make sure we achieve our ambitious legacy targets.
David Cameron confirmed today that Chair of London 2012 Lord Coe would become his Legacy Ambassador.