Sport organisations need to be done to "more creative" in attracting young people, according to Lord Coe.
The former athlete said it's understood that the audience for the UK's sport is aging and things need to change to ensure that audiences, both old and young, are excited and engaged in sport. He told ITV News that all sport needs reviewing and modernising, but it's not "in crisis."
Lord Coe has told ITV that the England 2018 World Cup bidding team were right to look into opposing bids.
Having lost out to Russia for the tournament in 2018, the bid team will reportedly be questioned for creating a dossier on opponents.
The former athlete said the London 2012 bid, which he led, was successful thanks to the level of research they did, stating that they won the Olympics as the team 'knew what the landscape looked like'.
Sebastian Coe has signalled he has pulled out of the race to become the next chairman of the BBC Trust.
The London 2012 supremo, who is chairman of the British Olympic Association, was at one point the Government's preferred candidate for the role but told the Daily Mail he did not have the "capacity" for the job.
He said: "I did allow my name to go forward to give myself time to properly analyse whether I had enough time to do the job to the best of my abilities.
"On reflection, I haven't the capacity and I now want to concentrate on my current commitments and the International Association of Athletics Federations (IAAF) election."
Other names mentioned in relation to the role at the BBC's governing body include Dame Marjorie Scardino, the former chief executive of the company behind the Financial Times, and Channel 4 chairman Lord Burns.
Former London 2012 chairman Lord Coe has called for anti-doping authorities to "get tough" with coaches, agents and physios in order to combat doping.
The positive drug tests of sprinters Asafa Powell and Tyson Gay earlier this month has led to athletics being engulfed in another doping scandal.
Speaking to The Times ahead of the Anniversary Games, Lord Coe said authorities needed to "get tough" with other key players in athletics:
“This is not just an athlete issue. Let’s get tough with physios and coaches and managers and agents.
“They are all part of this landscape. This is not something where we should be focusing entirely on the athlete, important as they are and responsible for everything they consume or ingest.”
Lord Coe received a special award at Buckingham Palace today for his role as chairman of London 2012.
The two-time Olympic champion was made a member of the Order of the Companions of Honour by the Princess Royal during an investiture ceremony.
He said: "It's a lovely honour and I'm deeply flattered.
It is really a recognition for the extraordinary work of so many people: our teams at Locog, the most talented, focused people I've ever worked with - and the people of Britain whose generosity of spirit helped get us across the line."
The Order consists of the sovereign and 65 ordinary members and recognises service of national importance.
Previous recipients include scientist Professor Stephen Hawking, naturalist Sir David Attenborough and painter David Hockney.
London 2012 chairman, Lord Sebastian Coe, becomes a Companion of Honour in the 2013 New Year Honours.
The London Olympics and Paralympics chairman Lord Coe has tweeted a picture, saying he has met some of Paralympics GB and that they are "focused and ready to go."
Olympic Boxing gold medallists Nicola Adams and Luke Campbell have told Daybreak that they hope their medals can inspire young people to get involved in sport.
- Advise the Prime Minister on how to make the most of the Games in reaching the Government's target of £13bn economic benefit as a result of hosting the Games
- Act as a roving global ambassador to help win new trade and investment deals for British businesses who have helped make the Olympic Games such a success
- Advise the Prime Minister on ways to ensure that legacy plans across the four key areas - economic, sporting, volunteering and regeneration - are put into action and the pace of activity stays high