PR guru Max Clifford maintained his innocence tonight after being questioned by police in London on suspicion of sexual offences.
Speaking on the steps of Belgravia police station, he said: "Anyone who really knew me all those years ago and those who have known me since will have no doubt that I would never act in the way that I have today been accused."
He is being questioned at a central London police station by the team of detectives set up by the Metropolitan Police to investigate many allegations of historic sexual offences in the aftermath of the Jimmy Savile abuse scandal.
We should stress that there is no direct link here to the claims against Jimmy Savile.
Clifford has guided and advised many celebrities over the last two or three decades and indeed after the Savile scandal broke he was vocal in saying that many older entertainers had come to him to say they were worried about being caught up in the aftermath.
He has also brokered and broken many of the biggest celebrity scandals of the last 20 years.
Today the master publicist has found himself at the centre of his very own story.