Sir Roger Moore, Paul Daniels and Miranda Hart are among those who have taken to Twitter to pay tribute to Sir Donald Siden.
Miranda Hart is reportedly being lined up to present a BBC revival of the Generation Game next year but the comedian insists she is just "mulling some ideas".
BBC1 controller Charlotte Moore made it sound as though the appointment was confirmed in an interview with the Guardian, saying that "Miranda will bring a very different flavour to it".
But Hart has since tweeted:
The family game show, which sees four pairs bodging tricky activities for prizes, made its debut in 1971 and was revived in 1990 for another 12 years.
Miranda Hart appeared in a spoof of the show for Comic Relief in 2011.
Comedian Miranda Hart has tweeted her tribute to Morecambe and Wise sketch writer Eddie Braben who died this morning at the age of 82:
Comedian and actress Miranda Hart turned wedding planner as she was challenged with arranging a real marriage ceremony in a matter of hours for Comic Relief.
The star of Miranda and Call the Midwife was given the task as part of her week of work for Comic Relief, called 'Miranda's Mad March' - which has seen her organise a dog show and perform a routine for Strictly Come Dancing.
Hart was told of her latest task during a live broadcast on Radio 2 by DJ Chris Evans. The lucky couple were Claire Gilchrist, 26, and Ben Pringett, 28.