One of the co-founders of Beats Electronics has said he has "always known in my heart that Beats belonged with Apple".
Jimmy Iovine's comments come after Apple's $3bn (£1.78bn) acquisition of the headphones manufacturer.
The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology. Apple's deep commitment to music fans, artists, songwriters and the music industry is something special.
The media mogul co-founded Beat Electronics in 2008 with US rapper and producer Dr Dre, who after the deal with Apple reportedly called himself the "first billionaire in hip hop".
The main selling point of the deal with Beats is the company's streaming service, Apple chief executive Tim Cook has said.
The technology giant today confirmed a deal to buy Dr Dre's Beats Electronics for $3bn (£1.78bn), details of which were leaked to the media three weeks ago.
Beats Music, the music streaming subsidiary of the electronics maker, launched this year and has more than 250,000 subscribers.
Although Apple broke into streaming with the launch of iTunes Radio last September, the service has reportedly not been as popular or as lucrative as the company expected.
Apple will make the most expensive acquisition in its history, after confirming a deal to buy Dr Dre's Beats Electronics for $3bn (£1.78bn).
The luxury headphone brand and its music streaming service was co-founded by music mogul Jimmy Iovine and US rapper and producer Dr Dre, who called himself the "first billionaire in hip hop".
Technology giant Apple is stumping up the huge price tag, by far the highest it has ever paid in a takeover, to counter a threat posed to its iTunes store.
The announcement comes three weeks after deal negotiations were leaked to the media.
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An exhibition will open at the Londonewcastle Project Space today to mark 20 years since the release of the debut Oasis single Supersonic, which came out on 11th April 1994.
The song was written by Noel Gallagher and appears on the album Definitely Maybe.
Fans have also been posting on social media to show their excitement at the event in east London.
Dario Muñoz said on the Oasis Facebook Fan Page: "Emotional memories" with Aaron Bennett saying "Soundtrack of some awesome years."
Supersonic by Oasis is 20 years old today? Wow ...
Happy 20th Birthday to Supersonic
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Social networking site Twitter revealed the Brits ceremony smashed all their records to become the most tweeted about TV show ever in the UK - with 2.17 million posts. A further 2 million messages were sent by music fans for the award ceremony's first Twitter live vote.
Thank you to everyone who's voting... We love you until it almost hurts in special places
The tweets won One Direction their gong for best video, which came as no surprise because of their huge social media following.The most retweeted tweet came from band member Harry Styles whose message of thanks to fans was reposted more than 130,000 times.
The show also set a new tweets-per-minute record for a UK TV show with 78,000 tweets every 60 seconds.