Newquay's decision to ban mankinis has significantly reduced anti-social behaviour in the town, police and community leaders said.
Officers in the Cornish seaside resort brought in the ban as part of a drive to help shed its "Wild West" image as a haven for stag and hen parties.
And they say their crackdown on excess drinking, public disorder and the wearing of inappropriate clothing, such as mankinis, has helped cut crime in the town.
Inspector Dave Meredith said: "People expected to come to Newquay to drink a lot, behave irresponsibly, a lot of really young people came to Newquay and knew they had a good chance of getting drunk.
"Certainly we have clamped down on that and the image of Newquay now has certainly curtailed some of that."
In 2009 locals joined protest marches to "take back their town" from the grip of anti-social revellers.
Town mayor Dave Sleeman said: "I remember back in the 2000s you couldn't walk the streets on a Saturday without seeing someone wearing a mankini or what have you.
"But now they're not allowed in Newquay. The police will tell them to go home and get changed if they see them wearing one, and the guest houses and camp sites are pretty good at warning their guests about what's acceptable."
A man has died after a car came off a cliff in Newquay this morning.
Falmouth Coastguard coordinated a rescue attempt shortly after 7am this morning but a man was declared dead at the scene, police said.
Devon and Cornwall Police have confirmed that missing James Lawrence has been found.
A major search has been launched to find 10-year-old James Lawrence, who went missing from Newquay this afternoon.
James was playing football at Newquay's sports centre at around 3pm when he left on his own accord but has not been seen since.
He is wearing a red Manchester United tracksuit top, football socks and white football boots.
A police helicopter is currently searching for the boy in the town and in the surrounding rural areas.
The boy, who has not been named yet, was last seen leaving Newquay's sports centre on his own at around 3pm. He was wearing a red Manchester United tracksuit top, football socks and white football boots.
Police have declared the incident high risk due to the boy's age and are appealing for information.
Anyone with information is asked to call 999 and to quote crime reference 04/16/03.
Two people have been arrested on suspicion of assault after a man's body was found washed up on a beach.
A member of the public discovered the body believed to be 20-year-old Luke Griffin on Great Western Beach in Newquay on Saturday.
The 20-year-old from Stroud, Gloucestershire, was visiting Newquay in Cornwall as part of an end-of-season football tour with his local football club, Leonard Stanley AFC.
A Devon and Cornwall Police spokesman said:
"The deceased male, a 20-year-old from the Gloucester area, has not formally been identified though his immediate next of kin have been advised."