The face of Alan Partridge has been illuminated in Christmas lights in his home town of Norwich.
A 30 ft version of the character's face is serving as the centre piece of Norwich city centre's Christmas decorations this year.
The huge model has a moving mouth, and lightening engineers have programmed it to sing along to the 80s hit Cuddly Toy by Roachford, to which Steve Coogan mimed in his film, Alan Partridge: Alpha Papa.
Partridge's pal Michael (played by actor Simon Greenall) read out a note to visitors at the switch-on, which said:
"Dear people of Norwich, and to a lesser extent anyone here from Suffolk - welcome! I'm genuinely heart-broken not to be there with you, but it's quiz night at the Rose & Crown and I'm the designated driver.
"The electricity used to power the illuminations is enough to run a trouser press for over 25 years. Instead, it's powering an LED effigy of my face and body, lighting up the Christmas night just as the Archangel Gabriel did over two thousand years ago.
"I hope you have a wonderful festive season. A-ha."
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Fictional DJ Alan Partridge today premiered his new film Alpha Papa in Norwich, telling fans the movie is his "love letter" to the city.Read the full story ›
Eight people have been treated in hospital for minor injuries after a low-speed crash between their passenger train and an empty train late last night at Norwich station.
Aviva has told staff it has reviewed employment policies.
"Aviva has decided to introduce a revised redundancy policy for all employees on UK contracts. This will bring Aviva’s redundancy terms in line with market practice in the UK which will remain significantly above the statutory provisions.
"Importantly, the changes to redundancy terms will be implemented in two phases so that those impacted in the next six months will still receive the current four weeks’ redundancy pay for each year of service.
This is intended to minimise the impact on employees and follows consultations with Aviva employee forums and Unite.
Mark Wilson the Chief Executive issued this statement:
I know this is difficult news for our employees but these changes are essential if we are to remain competitive.
Aviva needs to become a more efficient and agile organisation to unlock its potential. We must take tough decisions on costs to provide our customers with great value products and ensure our future success. I am determined that Aviva gets through this phase of our business transformation as quickly as possible.
Aviva has announced plans to cut 2,000 jobs worldwide.
The company said the job losses are necessary in order to achieve £400m in savings. Previous cost cutting has netted £275m in savings.
The pair of Peregrine falcons nesting at Norwich Cathedral have laid a fourth egg. The birds of prey can be seen on a special webcam.
The trailer for the new Alan Partridge film has been released, revealing the title of the big screen debut for Steve Coogan's long-running Norwich radio DJ to be Alpha Papa.
The one minute and 46 second promo sees Partridge workshopping the potential titles for his adventure "in a siege at a radio station". The film will be released on August 7.
The new Alan Partridge movie is being shot in Norwich and features what is perhaps the world's slowest police chase through the city centre.
Click below for some video featuring Steve Coogan meeting some of his fans in character