The NSPCC's 'Talk PANTS' campaign, launching today, is being supported by Netmums and complements the organisation's ChildLine Schools Service, which is visiting every primary school in the UK advising children how to stay safe from all forms of abuse.
Peter Wanless from the NSPCC said the campaign aimed to make children more aware of what abuse is so that they can identify it and prevent it, as well as enabling children to talk to their parents about the issue.
The shocking case of Savile has horrified many parents and understandably it has heightened concerns around sexual abuse. But most abuse is closer to home and if we are to tackle this issue we must prevent it before it even starts.
To do this we must educate our children about staying safe and speaking out.
Parents are being urged to talk to their children about sex abuse in order to protect them from being victimised by potential predators.
The NSPCC has launched a new 'Talk PANTS' campaign aimed at encouraging parents to have open conversations with their children on the subject. NSPCC chief exec Peter Wanless said opening up the channels of communication was key for parents, and could "make a big difference."
Parents have told us they lack confidence in approaching this difficult but important issue. We've worked with parent groups to devise a simple, age appropriate way of making sure children speak up if something happens. It's a quick conversation but could make a big difference."
The NSPCC has launched a campaign aimed at helping parents talk to their children about sex abuse, in a bid to protect children from sexual abuse. The campaign, called 'Talk PANTS' encourages parents to teach their child five simple rules:
The NSPCC has launched a new campaign to help parents protect their children from sexual abuse. The campaign is aimed at helping parents talk to their children more to enable them to lower the risk of being victims of offending.
It comes as a YouGov poll shows that half the parents of 5-17-year-olds surveyed have never spoken to their sons or daughters about the issue.
More than 20,000 girls in England and Wales have been deemed of risk of mutilation, according to the NSPCC, as they unveil a new helpline to support victims.
According to the charity, people from the following communities are most at risk of female genital mutilation in the UK:
Bohra-Dawoodi (Pakistani and Indian)
The free 24-hour helpline on 0800 028 3550 and dedicated email address firstname.lastname@example.org is aimed at anyone concerned that a child's welfare is at risk because of FGM and wanting advice, information or support, the charity said.