Obese people in Stoke-on-Trent will receive motivational text messages to encourage them to lose weight, the city council has revealed.
Twelve of Britain's largest food manufacturers have agreed to reduce the amount of saturated fat in some products.
A new food labelling system will be adopted by all supermarkets and some producers to encourage healthy eating. But should it be voluntary?
Public Health England has released England-wide data of the country's obesity crisis. Here are the areas of England with the lowest overweight and obesity levels.
- In Kensington and Chelsea 45.9% of adults are obese or overweight.
- Tower Hamlets 47.2%
- Richmond upon Thames 47.6%
- Hackney 48.7%
- Brighton and Hove 49.2%
- Hammersmith and Fulham 49.7%
- Camden 50.1%
- Lambeth 51.8%
- Wandsworth 52.2%
- Westminster 52.6%
Obesity data from Public Health England is "scaremongering" and is complicit with a wider attempt to belittle fat people, a body image campaigner told Daybreak.
Fatima Parker from the International Size Acceptance Society said the weight loss industry had a lot to gain from data that painted obesity as a national problem.
"By belittling fat people....by stigmatising us, they will scare you, who are thin. Be careful! You will be treated that way."
Data released by Public Health England shows the fattest county in England overall is Cumbria, with 68.3% of people overweight or obese, followed by North Yorkshire and Staffordshire, both on 67.9%.
Meanwhile, the thinnest local authorities include several in London, such as Kensington and Chelsea (45.9%) and Richmond upon Thames (47.6%).
Local government has a "critical role" to play in the battle against obesity as it will be up to them to supply the exercise clubs needed to get people more active, a Westminster doctor told Daybreak.
Professor Kevin Fenton said local authorities would also be responsible for checking the "distribution of fast food outlets" which had grown dramatically over the last 30 years.
New England-wide data released by Public Health England has revealed that 63.8% of adults are now obese or overweight. A breakdown of local authorities has also been released.
- The fattest local authority area is Copeland in west Cumbria, where 75.9% of people are overweight or obese, followed by:
- Doncaster 74.4%
- East Lindsey in Lincolnshire 73.8%
- Ryedale in North Yorkshire 73.7%
- Sedgemoor in Somerset 73.4%
- Gosport in Hampshire 72.9%
- Castle Point in Essex 72.8%
- Bolsover in Derbyshire 72.5%
- County Durham 72.5%
- Milton Keynes 72.5%
The fattest and thinnest parts of England have been revealed for the first time by Public Health England, highlighting the scale of the obesity crisis.
Three-quarters of people in some parts of England are overweight or obese, according to the new league table, which shows that North Yorkshire is among the fattest counties.
Overall, 63.8% of adults in England are overweight or obese, with a body mass index (BMI) of 25 or over.
Researchers, who examined the health of nearly 9,500 people, acknowledged the huge financial implications for the NHS if treatments were carried out in such greater numbers.
According to NHS guidelines, weight loss surgery may be offered to those whose morbid obesity could kill them, or to people who are morbidly obese and who have a serious condition such as type 2 diabetes or high blood pressure that could be improved if they lost weight.
The study found that those meeting the criteria for bariatric surgery were more likely to be women, retired with lower educational qualifications and of lower socio-economic status.
Several factors contributed to surgery rates being so low, the study found:
- Those with greatest need for surgery were more often in the lowest socio-economic groups, who are least likely to use healthcare services.
- Patients' awareness of the possibility of surgery and their commitment to make the necessary lifestyle changes prior to the treatments may also be barriers, researchers said.
- Doctors might not be correctly identifying or referring those eligible, and service provision may also be insufficient.
More than two million adults in England could be eligible for weight loss surgery, according to research.
Some 8,000 people receive bariatric surgery each year, but researchers from Imperial College London say more than 5% of adults would qualify, more than 2.1 million people.
Operations for weight loss such as the fitting of a gastric band or gastric bypass surgery, is currently available on the NHS to treat those with potentially life-threatening obesity.
The study, published in the Journal of the Royal Society of Medicine, found that despite evidence of the cost-effectiveness of weight loss surgery, surgery rates were estimated to be a third of the NHS's benchmark rate.
The number of people eligible for surgery "far exceeds" the estimated number of people having procedures.
Lord Tebbit has blamed the rise in obesity on people who "stuff themselves silly" with food.
During question time in the House of Lords, the Tory former Cabinet minister criticised people for eating "rubbish" foods.
He told peers: "People ought to know that if they stuff themselves silly with high calorie rubbish foods they will get fat."
He also encouraged people to take more responsibility for what they eat.
In response the Health minister Earl Howe said: "You are absolutely right to place your finger on this central point that it is in the end up to individuals themselves to take responsibility for their own state of health."