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Hit elf and safety video inspired by The Hobbit

A video released by a New Zealand airline to help promote passenger safety on-board its aircraft has racked up nearly 10 million YouTube hits online - thanks to its Hobbit-inspired theme.

Featuring a brief cameo appearance by legendary director Sir Peter Jackson, air hostesses run the adventure-themed video and advise passengers dressed in fantasy attire from the film.

Jackson wants The Hobbit to be 'magical'

The Hobbit: An Unexpected Journey director Peter Jackson hopes the new technology he used on his latest movie trilogy will create a "magical" cinema-going experience.

Speaking at a news conference in Wellington, New Zealand, hours before the first instalment's world premiere, Jackson highlighted that the films were shot at 48 frames per second rather than the traditional 24 in a bid to give them greater clarity.

Oscar-wining director Peter Jackson wants people to 'come back to the movies'
Oscar-wining director Peter Jackson wants people to 'come back to the movies' Credit: Reuters/Lucas Jackson

"We just have to make the cinema-going experience more magical and more spectacular to get people coming back to the movies again", the Oscar-winning director told the audience.

Jackson said that when the movie opens worldwide next month in 25,000 cinemas, only around 1,000 of them will be equipped to show the movie in 48 frames, so most people will see it in the more traditional format.

The Hobbit has also been shot in 3-D.

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Wellington prepares for The Hobbit world premiere

Sculptures being moved into place ahead of The Hobbit's world premiere in New Zealand
Sculptures being moved into place ahead of The Hobbit's world premiere in New Zealand Credit: Reuters TV

Fans are beginning to gather in Wellington, New Zealand, as preparations are underway for the world premiere of The Hobbit: An Unexpected Journey.

The cinema in Wellington, New Zealand, is being turned into a Middle Earth haven
The cinema in Wellington, New Zealand, is being turned into a Middle Earth haven Credit: Reuters TV

The film is the first in director Peter Jackson's new trilogy based on the stories of J.R.R. Tolkien.

Some fans have even come dressed as some of the characters
Some fans have even come dressed as some of the characters Credit: Reuters TV

Jackson wrote on Facebook earlier, "Our first press conference in the magnificent marae at Te Papa - New Zealand's national museum here in Wellington. World Premiere of the movie in a few hours".

Peter Jackson eager to film Doctor Who episode with Matt Smith

Lord Of The Rings director Peter Jackson has revealed he would love to make an episode of Doctor Who.

He has offered to work on an episode of the BBC show after current Time Lord Matt Smith suggested the Kiwi film-maker would be perfect to helm the show.

Jackson, who has just finished filming his two-part adaptation of JRR Tolkien's The Hobbit in New Zealand, said show bosses should "name a time and place".

Peter Jackson
Peter Jackson Credit: Ian West/PA Wire

Smith told New Zealand's Waikato Times;

"I think it would be an absolutely wonderful place to film Doctor Who.

"Let's get Peter Jackson to direct one and go and make it in New Zealand. I would love to, I will campaign endlessly to come over and film there."

Responding to Smith, the Oscar-winning movie boss told the same paper: "I'm a huge Doctor Who fan, and I think Matt's fantastic. Just name a time and place, and I'll be there."

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