An RSPCA advert suggesting that badgers in cull areas would be "exterminated" has been banned following 119 complaints.
The ad featured an image of a syringe and bullet at the top of the page with a headline reading "Vaccinate or exterminate?" before text continued: "The UK government wants to shoot England's badgers. We want to vaccinate them - and save their lives."
Conservative MP Simon Hart, the Farmers' Union of Wales, Welsh Conservative AM Antoinette Sandbach and 116 members of the public complained about the ad, with most saying the term "exterminate" was inaccurate and alarmist.
The RSPCA said the word "exterminate" was used carefully and deliberately, saying it had "a literal meaning of total eradication and a common use meaning of killing on a massive scale".
The Advertising Standards Agency said: "...Consumers were likely to interpret the claim, along with the text 'The UK government wants to shoot England's badgers', to mean that all badgers would be eradicated in the cull areas. On that basis, we concluded the claim was likely to mislead."
It ruled that the ad must not appear again in its current form.
The RSPCA are desperately trying to capture a duck which has been shot through the neck with a crossbow bolt.
The mallard is believed to have been shot in Tewkesbury, Gloucestershire, three weeks ago, but is still swimming around unbothered, and as yet has evaded capture by concerned animal welfare inspectors.
RSPCA spokeswoman Katya Mira has appealed for anyone who knows who shot the duck to come forward.
"Our inspectors have been out several times, as have staff from another wildlife centre nearby, and no one has yet been able to catch the duck.
"The duck does appear to be fully functioning and OK for now. But this does mean he can fly, so tends to take off whenever he sees a net or anyone gets near.
"In the meantime, if anyone has any information about the duck and how she came to be attacked with a dart in this way, they should call our investigations line."
The RSPCA has condemned the badger cull and said it will be monitoring the humaneness of the cull by examining any wounded badgers brought in, and called on the Government to be more transparent about how it was assessing whether the culling was humane.
The wildlife charity said it was expecting high numbers of calls about badgers during the six-week culling period. It has set up a dedicated emergency line for calls about badgers and readied staff to cope with an increase in badger admissions.
A spokeswoman for Lambeth Palace has explained the Archbishop of Canterbury's decision not to follow his predecessors in accepting the role of vice-patron of the RSPCA.
Since taking office in March this year, the Archbishop has received many kind invitations to patron a large variety of charities and good causes. Each invitation has been an honour, and in an ideal world he would like to accept them all.
However, in light of the sheer volume of the requests the Archbishop receives, and the many pressures on his time and resources, he has reluctantly decided to restrict his patronage to a manageable number of organisations, based on where he feels his support could be most beneficial.
– Spokeswoman for Lambeth Palace
She added: "Nevertheless, the Archbishop has enormous admiration for the RSPCA and hopes to see its work thrive long into the future."