Discount supermarket Netto is set to return to the UK as part of a joint venture with Sainsbury's that will take on rivals Aldi and Lidl.
It's Britain's second biggest supermarket chain but it's new figures reflect Britain's struggling household budgets.
What Justin King told me will serve as a sobering financial warning in the week we were told that the economy is on the mend.
Sainsbury's is withdrawing SO Organic Sultanas as a precaution after routine testing found salmonella.
The recall applies to 500g bags, according to the Food Standards Agency.
Advice on the FSA website reads: "If you have bought the above product, do not eat it. Instead, return it to the store where you bought it for a full refund.
"No other Sainsbury’s Supermarkets Ltd products are known to be affected."
Although usually associated with meat, seafood and eggs, salmonella can also be found in fruit and veg that has been washed in dirty water.
Supermarket Sainsbury's has warned the market is growing at its slowest pace for nearly a decade as it broke a nine-year run of underlying sales growth.
The group revealed that like-for-like sales excluding fuel slumped 3.1% in the 10 weeks to March 15, marking a sharp reversal of recent fortunes and the first fall after 36 consecutive quarters of rising sales in a row.
Outgoing boss Justin King said the group came up against tough comparatives from a year earlier when it outperformed many rivals amid the horsemeat scandal and benefited from the timing of Mother's Day and Easter trade.
But he stressed that the market was facing tough conditions in the latest downbeat trading statement from one of the "big four" players as cost-conscious consumers increasingly turn to discounters such as Aldi and Lidl.
He said: "The market is now growing at its slowest rate since 2005, with falling food inflation in particular benefiting customers."
He added: "Although some economic indicators are showing an improvement in the health of the economy, we expect the outlook for customers to continue to be challenging for the coming year."
Sainsbury's has announced like-for-like sales are down 3.8% (down 3.1% excluding fuel) for the fourth quarter. Total sales for the same quarter were down 1.5% (down 1% excluding fuel).
The outgoing Chief Executive of Sainsbury's, Justin King, has warned an independent Scotland could face much higher food costs.
Speaking in the Financial Times (£) he said:
“Once it is a separate country, we and other retailers will take a view of what the cost structure is of that industry, and of course the revenue structure too. If you were to strike that today, there is no doubt Scotland is a more costly country [in which] to run a grocery retail business.”
In the same article John Fingleton, former chair of the Irish Competition Authority and chief executive of the UK’s Office of Fair Trading said:
“Scotland is very sparsely populated and retailers carry that extra distribution cost out of the centre.
"If those costs are isolated to Scotland only, it will just push up the prices in Scotland and lower prices in England. All of the retail sectors where in-time distribution matters [will be looking at this].”
Justin King is one of the most respected retail figures in the UK, yet I suspect that many of the 18.5 million shoppers that use the stores have no idea who he is.
Unlike brands such as Virgin and Ryanair, the boss has not been used in television advertising. Yet the ultimate manager is vital - Sainsbury's says it's aim is to be the most trusted supermarket.
Trust takes constancy of leadership and direction - chopping and changing is soon seen in the sales isles. Mr King's last job at Sainsbury's will be one of his most important - creating a smooth handover.
Sainsbury's chief executive Justin King is to step down in July, the supermarket announced today.
Speculation surrounding Mr King's departure suggests he is set to take over from Bernie Eccleston as the next boss of Formula One.
Sainsbury's chief executive Justin King has told ITV News that the chain's popular toys range is "new competition" for businesses like Mothercare, whose shares fell 30% today.