Dom Dwyer scored for Kansas City Fire and promptly celebrated - by taking a selfie.
'Mirror selfies' could soon be a thing of the past thanks to a 'one-handed' app that lets smartphone users achieve a natural-looking pose.
A travel company boss has captured the ultimate 'selfie' after photographing himself at the very top of Brazil's Christ the Redeemer statue.
Breast Cancer Campaign says it has received more than £140,000 in donations following the online 'no make-up selfie' campaign.
Other cancer charities have also noticed a spike in donations following the campaign, including Cancer Research UK, which has received £2 million in the past 24 hours.
James Elliot Head of Digital Engagement at Breast Cancer Campaign said: "‘Breast Cancer Campaign has continued to see donations roll in as a result of the #nomakeupselfie campaign.
"We couldn’t be more delighted, this campaign demonstrates the powerful impact that social media can have in raising awareness of breast cancer.
"Without it we wouldn’t have received over £140,000 to spend on life-saving research. We thank everyone who has got involved so far and urge everyone who is thinking of taking part to remember to donate by texting CURE to 70660"
'No make-up selfies' have now prompted £2 million to be donated to Cancer Research UK.
The internet craze, which has gained momentum on social media in the UK in the last week, involves women taking photographs of themselves without make-up, posting them online, making a donation to charity and nominating others to do the same.
Other cancer charities have also seen a rise in donations following the campaign.
On Thursday Cancer Research UK revealed they had received £1 million in donations off the back of the trend in just 24 hours. Today they tweeted:
A 65-year-old man from Texas is hoping his equivalent to Ellen DeGeneres' Oscars selfie will become the most retweeted post on the social network site.
Terry Shipman had just five followers when he tweeted this picture with his two dogs:
Let's see if we can beat the Oscar re-tweets! http://t.co/hke2BbcUJb
It now has over 145,000 retweets - a long way from Ellen's three million record.
He told NBC's Today show: "I took that photograph, tweeted it to my son, then he and his roommate retweeted it a couple times, and then their phones started blowing up...I was just totally amazed. It was just kind of as a lark,” he said.
But now a cruise company from his hometown have offered him a holiday if he can reach 1.5 million retweets. They have also started the hashtag #sendterrytotheislands to get him there.
Terry also revealed: "I have to silence my phone because it’s just constantly going off.”