Sheffield Wednesday can expect an instant cash boost of at least £170million if they clinch promotion to the Barclays Premier League this weekend.
That is the value of victory to the Owls in Saturday's Sky Bet Championship play-off final - the match regularly billed as the most lucrative one-off game in football - according to financial experts at Deloitte.
Wembley opponents Hull can also expect a huge revenue uplift if they triumph, although the value to them is less, at £110million, as they will have to forgo parachute payments pending following relegation last year.
The record £170million minimum promotion prize is an increase of £40million on the figure estimated for last year owing to the rise in Premier League TV rights. The figure breaks down as £95million for next season - mostly from central distributions but also increased commercial activity and gate receipts - and £75million in guaranteed parachute payments if relegated. If the club avoid the drop next year, the overall figure rises to £290million.
The son of former Sheffield Wednesday striker David Hirst has signed a professional deal with the Championship club.
George, 17, has penned a contract that runs until the summer of 2018.
Like his father, Hirst is also a striker, impressing for both the club's under-18 and under-21s.
Wednesday are my boyhood club and it is a dream to sign on professional terms. I am absolutely delighted to sign and there is nowhere else I would rather be.
I came here five or six years ago and from then, I’ve never really looked back and here I am today signing my first contract.
Obviously the hard work really begins now. I’ve worked hard to get this opportunity and now it’s all about kicking on, becoming a better player and who knows maybe the first team in the near future hopefully.
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Sheffield Wednesday have signed winger Aiden McGeady from Everton on loan until the end of the season.
Republic of Ireland international McGeady, 29, has made just one appearance for Everton this term and is keen for regular first-team football ahead of Euro 2016.
Everton had agreed terms for a similar deal with another unnamed Championship club, understood to be Blackburn, while Leeds had also been linked with the player.
Shrewsbury stunned Sheffield Wednesday with defender Jack Grimmer's stoppage time header clinching a 3-2 win over Sheffield Wednesday.
Lewis McGugan had twice put the Championship side ahead but Jean-Louis Akpa Akpro and Shaun Whalley, following up Akpa Akpro's saved penalty, levelled before Grimmer sent the League One side through to the last 16.
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Sheffield Wednesday manager Carlos Carvalhal has cooled talk of a promotion challenge as they made it seven Championship games unbeaten with a 2-1 success at Rotherham.
The Owls moved onto the cusp of the top six with a win that was inspired by two goals in the opening five minutes of the second half.
Lucas Joao put them ahead just 34 seconds after the restart and Fernando Forestieri made it two in the 50th minute, ensuring the Owls remain unbeaten at Rotherham in the league since 1976.
Optimism is high at Hillsborough after an impressive start to the campaign, but Carvalhal is keen to temper expectations.
It's amazing how in three months we have changed a lot of things, but we are still in the process. The players are doing fantastic, they follow our ideas, they have an amazing attitude, they are playing like a group.
There are probably 10 or 12 teams better than us in this competition and we have to show on the pitch that we can fight with these teams and let's see what we can do. I still think we can do better.
We will fight game by game to do our best. There are teams more ready than us. But what we can do is that we are one of 12 teams that are fighting for the top six. Some teams are stronger than others.