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John Lewis's website has crashed as it was overwhelmed with shoppers looking for an online deal on Black Friday.
John Lewis apologised to customers in a statement to ITV News.
There are record levels of demand for our website today and for some people it is taking longer than normal to shop on johnlewis.com. We apologise to customers for any inconvenience caused.
Currys PC World has reportedly clocked up online sales of 30 TVs a minute during this year's Black Friday sales event.
The electrical retailer said it had had its "biggest ever start to Black Friday with seven million visitors to the site this week already".
Stuart Ramage, E-Commerce Director at Currys PC World, said:"We’ve seen unprecedented demand online with a 53% increase in hourly web traffic and across the country we’ve seen customers queuing from before the stores open – everyone’s in good spirits and things are running smoothly.”
Websites are reportedly feeling the pressure as this year's Black Friday shopping event has seen a surge in online shopping rather than instore purchasing.
While shops were quieter than expected websites for stores saw increased numbers of people logging on and slowing down their web page loading times.
Argos appeared to be one of the brands experiencing the biggest delays on its website with pages taking almost four seconds to load during the hour to 1pm and the entire site remaining unavailable at least 20% of the time.
Black Friday. All quiet on the high st, online is where the action. One website appears to be struggling. https://t.co/CvZoRwAfF5
This year's much anticipated Black Friday shopping event has been "much more sedate" than expected.
Although some shops opened as early as 5am in preparation for an influx of shoppers hoping to bag a bargain many shop floors remained quiet early on and orderly queues were formed outside busier shops.
ITV News Consumer Editor Chris Choi reports: