Almost a fifth of parents (16%) believe their under 16-year-olds are "addicted" to gadgets, while more than a quarter (26%) say their children would feel lost without them.
Almost three-quarters of parents (71%) limit the hours their children spend using technology.The study also revealed that more than one in 10 children (12%) have racked up unexpected bills by making in-app purchases on tablets and smartphones.
More than a quarter of British children under eight-years-old have tablet computers, a survey suggests. The poll for uSwitch.com found 27% of under-eights have one of the gadgets, while 17% were aged between two and three when they first learned to use a touch screen and 10% were under two.
Some 84% of parents bought technology for their children last year, spending an average of £462 each or £5.6 billion collectively, the study found.
The majority of the spending - £3.2 billion - was on gadgets for Christmas.
And more than a third of parents (36%) expect to spend more on gadgets for their children this year, with 91% saying their children already own at least one games console.
Apple's new iPad Air will be available in the UK on November 1, while the iPad mini will be out later in November.
- 9.7-inch retina display and A7 chip inside, with over a billion transistors
- Twofold increase in rendering, twice as fast at opening files and double the graphics performance of the iPad 4
- Apple claims it will be 'the lightest full-sized tablet in the world'
- Up to four times faster at graphics than the first generation model
- Double the WiFi speed
- Expanded support for broadband wireless networks
They will both be available in silver and white or grey and black.
Apple's new iPad mini with retina display will be available later in November, retailing at £319 for the 16GB Wi-Fi model.
The 32GB model is expected to cost £399, while the 64GB model will retail at £479. The 128GB version will be available at £559.
The iPad mini comes in silver or space grey and all prices include VAT.
Apple's new top-of-the-range tablet, the iPad Air, will be available from 1 November for a suggested retail price of £399 for the 16GB model.
The 32GB model will retail at £479, while the 64GB model is expected to cost £559.
The 128GB iPad Air is priced at £639. All prices include VAT.
Apple's second tablet launch of the day is a the iPad mini 2.
The tablet has a retina display - the term used by Apple for liquid crystal displays with high enough pixel density that the human eye is unable to notice pixelation at a typical viewing distance.
It will be available in silver and white as well as space-grey and black. The new tablet will be priced at $399 for 16GB with Wi-Fi, while the original iPad mini will be available for $299, the company says.
Apple's new iPad is thinner, lighter and "more powerful than ever before" says Apple.
It's called iPad Air and weighs just 1lb - the previous iPad weighed 1.4lb.
The sound output on the new Mac Pro is 12 DB, making it as quiet (or noisy) as a Mac Mini, Apple says.
Apple's new 13-inch MacBook is "blazing fast" and "highly recyclable", Apple's head of marketing Philip Schiller has claimed.
Schiller quotes Stuart Price, producer for Lady Gaga and the Killers, who says the Mac Pro is "the perfect device for the recording studio."