Almost five years on from the car crash which precipitated his fall from grace, Tiger Woods looks to have committed another major PR blunder with his attack on veteran journalist Dan Jenkins.
Jenkins wrote a parody interview in the December issue of Golf Digest magazine headlined "My (Fake) Interview With Tiger", with a subheading of "Or how it plays out in my mind".
Woods certainly does not see the joke, labelling it a "a grudge-fuelled piece of character assassination".
But despite starting his complaint on theplayerstribune.com by hoping that people had not read the article in question, all the 14-time major winner has done is ensure that thousands, if not millions, who had absolutely no intention of doing so, will do so now.
Golf star Tiger Woods has ruled himself out of selection for the United States Ryder Cup team due to back problems, according to Reuters.
Tiger Woods has announced that he will return to competitive golf next week following back surgery.
The 38-year-old pro golfer, who has been out of the sport since March, wrote on his Facebook page: "After a lot of therapy I have recovered well and will be supporting my foundation next week at the Quicken Loans National.
"I've just started to hit full shots but it's time to take the next step. I will be a bit rusty but I want to play myself back into competitive shape. Excited for the challenge ahead."
England's Ian Poulter, Lee Westwood and world number four Adam Scott finished joint-third on level par on the final day at the Open Championship at Muirfield.
Phil Mickelson has said he played the "round of his career" and "putted better than he ever putted" to claim his first British Open championship.
Mickelson finished top at Muirfield on -3 to come top at the 142nd Open Championship - his fifth major title.
USA's Phil Mickelson has won his first British Open title and his fifth major at Muirfield.
Lee Westwood could cap a remarkable weekend for British sport with his first Major victory at The Open Championship at Muirfield.
The Englishman leads the field heading into the final day's play at the Scottish course.
British sports fans will also have Chris Froome's impending Tour de France win and England potentially wrapping up victory in the second Ashes Test to cheer today.
Lee Westwood will take a two-shot lead into the final round of the 142nd Open Championship after a rollercoaster third day at Muirfield.
That means Tiger Woods will have to make history to win his 15th major title and deny the Englishman a first at the 62nd attempt after failing to keep pace with his playing partner on a dramatic afternoon.
Westwood carded an eagle and three birdies in a round of 70 that left him atop the leaderboard on three under par, with Woods (72) and fellow American Hunter Mahan (68) the only other players in red figures on one under.
"I know what to expect tomorrow," Westwood said. "I know what to do, I know what it takes.
"It's just a case of believing you are good enough to win. When you analyse it, you don't want to say it, but tomorrow is just another 18 holes. I'm playing well and putting well and there's no reason why I can't carry on.