A food bank charity sees a huge surge in donations after a newspaper article criticising the scheme sparked a social media funding drive.
Head of the charity which runs most of UK's foodbanks says there needs to be a plan to help low income families share in economic recovery.
News the Trussell Trust is feeding three times more people than it did last year has thrust it once again onto the political centre stage.
Grandmother Diane, from Coventry, uses the Trussell Trust's food banks to help feed her large family. She told ITV News she makes pies and casseroles with the food given to her by the charity so it goes further and lasts longer.
Her granddaughter, four-year-old Rachel, can't hide her excitement when she talks about the food deliveries from the charity - but she also can't hide how hungry she gets at times.
The Give More campaign has been launched in a bid to inspire people to give more money, time or energy to charity campaigns over the next year.
– Give More spokesperson
Today, the Trussell Trust has announced that the number of peopleneeding support from foodbanks has doubled in the past 12 months.
With thisnews and the fact that the UK has slipped back into recession, there has neverbeen a more important time for us to pull together as a nation and Give More tothe causes we care most deeply about and the charities who support ourcommunities in their time of need.
Figures from the Trussell Trust reveal a doubling in the number of people needing help from food banks in some parts of the UK.
The Charity says it fed 60 thousand people last year - however this year the figure is set to exceed 100 thousand.
13 million Britons are currently living in poverty.
The charity says two foodbanks are opening every week, with 200 now across the UK.
Daybreak's Richard Gaisford reports more and more people are struggling to put food on the table.
The Charity says there are now 201 food banks nationwide
For the 2011-12 year, the food banks helped to feed nearly 128 thousand adults and children - more than double the previous yearly total.
It's predicted around half a million Britons will need help from a food bank by 2016.
In some parts of the UK there's been a 100 percent increase in the number of people in need of assistance from food banks.
According to the Trussell Trust the number of adults and children fed nationwide by food banks have increased from 61,468 in 2010-11 to 128,697 in 2011-12.
- 61,468 people used food banks between 2010-2011
- 128,697 people used food banks between the same period 2011-2012