Video games manufacturers pride themselves on giving gamers a realistic experience, but for £125,000 you can go a step further.
A one-off edition of the new racing game GRID 2 will come with a "free" road-legal racing car customised to look like one of the virtual cars in the game.
The British-manufactured BAC Mono racing car that comes 'free' with the game Credit: BAC Mono/Codemasters
The buyer - who may enter the Guinness Book of Records along with the game - will also get a PlayStation3, full race outfit and a tour of the BAC Mono factory where the car was built.
Neill Briggs, a founding director of BAC-Mono, said the company has already been approached by "quite a lot of people who have expressed more than an interest".
Physical sales still make up bulk of entertainment market
Figures collected by the Entertainment Retailers Association showed that physical formats still make up 75.5 percent of total music, video and games sales.
Music: 68.8% digital (2011) 62.0% digital (2012)
Video: 95.4% (2011) 93.9% (2012)
Games: 73.5% (2011) 65.4% (2012)
Source: Official Charts Company, GfK Chart-Track, IHS Screen Digest
Digital entertainment sales hit £1 billion for 2012
Sales of downloadable material hit £1 bn for the first time while CDs , DVDs and Blu-ray sales continued to fall. Credit: PA
New figures show that 2012 was the first year in which sales of digital music, video and games were valued at more than £1 billion.
At an end-of-year total of £1.033 billion, legal download sales accounted for more than a quarter of the music, video and games market, according to official year-end figures released today by the Entertainment Retailers Association (ERA).
Disc sales of CDs, DVDs, Blu-ray and video games still account for over three quarters of the entertainment market, despite falling by 17.6% compared with 2011.
Geoff Taylor, the chief executive of the music industry body the BPI, said:
2012 was an encouraging year for UK artists and for music’s digital future.
Digital albums grew strongly and singles sales hit a new record.
Music fans are now streaming billions of songs from new services enabled by record labels.
He said that although market conditions proved troubling for High Street sales, digital growth was helping to counter a slump in CD sales.
The quality of our music and digital innovation by UK labels means we have excellent potential for domestic growth and to increase our share of the global music market.
We hope Government will recognise the potential of digital music to contribute to economic recovery and provide more active support in 2013.
Emeli Sande's Our Version Of Events topped the 2012 album chart. Credit: PA
Total album sales fell by 11.2 percent to £100.5m in 2012, new BPI statistics showed.
The slump was caused by a 24.2 percent drop in CD album sales, which still make up 69.1 percent of all albums sold.
Digitally downloaded albums, which are now 30.4 percent of the total, continued to see an increase, growing from £26.6 million in 2011 to £30.5 million in 2012.
Digital downloads make up 99.6% of UK single sales
The volume of UK single sales grew for the fifth successive year, according to new figures from the BPI.
Total single sales increased by 6 percent from £177.9m in 2011 £188.6m in 2012, with 99.6% accounted for by digital tracks.
CD singles sales nearly halved - falling from £1.1m in 2011 to £0.6m last year.
Gotye's Somebody That I Used to Know was 2012's biggest-selling single, with X Factor's James Arthur the highest placed British artist at number five, Official Charts Company data showed.
Stunning video shows life and death of Hurricane Sandy
NASA has released an animation of satellite imagery showing Hurricane Sandy from its development in the Caribbean Sea, through its track up the US East coast and landfall and its subsequent weakening in a remnant low pressure area.