The Virgin boss willingly dragged himself through another PR stunt as he donned lip stick and a stewardess' uniform to honour a losing bet.
The Virgin Galactic aircraft, designed to carry passengers into Space, has broken the sound barrier on a key test flight.
Dubbed the Darth Vader of the US network TV industry, John Malone is the man behind Liberty Global, the 'world's leading broadband company.'
Cliff Holloway, who spent 25 years driving trains for British Rail and 15 years for Virgin, told the ITV Tonight programme that rodents at Euston Station are a symbol of the fragmentation brought on by privatisation of the rail system.
The ITV Tonight documentary also contains claims by an executive who masterminded the original rail contracts system that the cost of the blunder will far exceed the £40 million estimated by Government.
Chris Stokes, former Deputy Director of Franchising at the Department for Transport said:
I would guess that bidders for other franchises will claim back the costs of their bids as well, so yes I think it’s likely that it may well be £100 million.
Government plans to take the West Coast Mainline away from Virgin were reversed earlier this month, after "serious defects" were found in the process.
Three civil servants have been suspended and two official reviews launched.
– Department for Transport spokesperson
The Government remains committed to the franchising model, which has continued to deliver benefits for fare payers and tax payers alike.
Clearly lessons need to be learned from the West Coast franchise which is why the Secretary of State has set up the Laidlaw inquiry review to look in detail at what went wrong in the West Coast franchise competition.
We want to progress this as quickly as possible, but we also want to get it right. It will take time for the Department to implement any proposed changes into future franchise competitions.
Tony Collins, Chief Executive of Virgin Trains, told the ITV Tonight programme that the Department for Transport lacked "high quality expertise" for a franchising process.
A rail boss at the heart of the West Coast Mainline fiasco has criticised the Department for Transport for its lack of “high quality expertise”.
Tony Collins, Chief Executive of Virgin Trains, was speaking for the first time about the breakdown of Britain's rail contract system.
Mr Collins said: "They are complicated bids and it requires lots of specialists who can handle these, and I think it’s a wake up call.
"If you go back to the start of privatisation we had an outfit called OPRAF who led the privatisation process but they were staffed by experts in financing, project management, commercial negotiations, financial modelling etc."
His accusations are part of an ITV Tonight documentary to be broadcast on Thursday October 25 at 7.30pm - just hours before the first official report into the chaos reaches ministers.
Transport Secretary Patrick McLoughlin MP told the House of Commons that Virgin will continue to run the West Coast Main Line for the next nine to thirteen months. He said passengers would "see no impact" of the mistakes made by the Government.
"I am committed to ensuring passengers see no impact as the result of these mistakes. [...] Clearly we need to learn the lessons from the two reviews and will need to run a new competition for the West Coast franchise"
Sam Laidlaw, Centrica's boss, will complete the initial review into what went wrong in the bid by the end of October, with the full report released by the end of November.
The Transport Secretary Patrick McLoughlin said other franchises that have been "paused" should be restarted ASAP, but that can't be until after December.
Transport Secretary Patrick McLoughlin told the House of Commons it would be "untenable" for the West Coast Line contract to have gone ahead, but there has been no suggestion any bidders did anything wrong.
Interesting, he's full of praise for First Group, and says this mess should have no influence on future bids or how they run their contracts.