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Weetabix halts production of two cereals after poor harvest

In a statement Weetabix have confirmed that they have had to halt production of two cereals due to the impact of last year's bad weather on the wheat crops.

We can confirm that unfortunately due to technical issues we have been unable to make Weetabix Minis and Oatibix Bitesize to our exacting standards and have taken the decision to reduce production to resolve the issues.

This has meant a shortage of supplies of these products to the retailers.

This is a temporary reduction in production and we are working hard to fully restore normal capacity so our consumers can once again enjoy the products at their best quality.

The Weetabix Minis and Oatibix Bitesize range are made in a unique factory and no other produce made by The Weetabix Food Company are affected. We apologise for the inconvenience that this may have caused our consumers but assure them of our commitment to make great tasting nutritional breakfast cereals of the highest quality.

The problem is linked to the quality of wheat caused by the extreme wet and cold weather during last year’s growing season. We remain committed to sourcing local wheat, weather permitting.

– Weetabix statement

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Chinese ownership for Weetabix

Front of a box of Weetabix
Front of a box of Weetabix Credit: PA

British cereal Weetabix is to come under Chinese ownership after a deal involving the Asian country's biggest overseas food takeover.

Shanghai firm Bright Food will take a majority 60% share of the Weetabix Food Company, placing a £1.2 billion value on the cereal giant, while current private equity owner Lion Capital will retain a 40% stake.

Northampton-based Weetabix, which also owns Alpen and Ready Brek, was founded in 1932 and was family owned until 2004 when it was bought by a Texan private equity firm.

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