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Wimbledon champion Novak Djokovic has told ITV news it's up to the men in tennis to "fight" for the wages they deserve.
ITV news sports correspondent Ian Payne asked Djokovic if women should earn the same prize money as their counterparts - even though they play less sets.
The Serbian who has won Wimbledon twice, acknowledged it was a "sensitive subject."
He added: "Women go through different emotions which you cannot compare to men because they have different bodies.
"It's more a question for us in men's tennis and our associations and fighting for what we deserve. That's where the focus should be."
Wimbledon runner up Roger Federer said he 'felt the love' from the crowd on Centre Court despite losing out to Novak Djokovic.
The 32-year-old, who was going for a record-breaking eighth Wimbledon title, said: "It was a great final. I can't believe I made it to five sets. It wasn't looking good out there for a while."
He added: "Going into a match with Novak is always going to be tough. I felt the love out there. I enjoyed myself a lot. See you next year."
Novak Djokovic has dedicated his Wimbledon triumph to his "future wife" Jelena Ristic and their unborn baby.
The Serbian said: "I want to dedicate this win to a few people, first of all to my future wife and our future baby. I am going to become a father soon and I am still preparing for that."
The childhood sweethearts got engaged in September 2013 and announced they were expecting on Twitter in April this year.
Wimbledon Champion Novak Djokovic said 'I don't know how I managed to do it' moments after beating Roger Federer.
The 27-year-old Serb had tears in his eyes as he won the All England Club trophy for the second time, stopping Federer from making history for the most wins in Wimbledon history.
If Federer had won he would have clinched his eighth Wimbledon title- the current record is seven.
Djokovic has now won seven Grand Slam titles. He reached his last three Grand Slam titles but lost so this win is a welcome return to form.
Novak Djokovic has beaten Roger Federer to become the Wimbledon men's champion for 2014.
The 27-year-old Serbian beat seven-time Wimbledon champion Federer 6-7, 6-4, 7-6, 5-7, 6-4.
This is his second Wimbledon title win.
The Duke and Duchess of Cambridge joined the likes of David and Victoria Beckham and Hollywood stars Samuel L. Jackson and Bradley Cooper on the courtside for the men's final at Wimbledon.
Swiss veteran Roger Federer is taking on Serbian favourite Novak Djokovi for the coveted title.
Other celebrity fans at the match included The Hangover star Bradley Cooper and his model girlfriend Suki Waterhouse, Wolverine star Hugh Jackman and Thor's Chris Hemsworth.
The Wimbledon men's final between veteran Roger Federer and bookies' favourite Novak Djokovic is officially underway.
The match is being watched by the Duke and Duchess of Cambridge, as well as Kate' sister Pippa and their parents Carole and Michael Middleton.
Petra Kvitova won the Wimbledon women's singles title for a second time yesterday, beating Eugenie Bouchard 6-3 6-0.
The Wimbledon men's final takes place today, after Petra Kvitova was crowned queen of SW19.She beat tennis darling Eugenie Bouchard, who was being watched by her royal namesake Princess Eugenie of York.
Today's action sees bookmakers' favourite Novak Djokovic try to prevent a resurgent Roger Federer win an unprecedented eighth Wimbledon crown 11 years after his first.
The Centre Court roof could be required as forecasters warn there is a risk of scattered showers.
Petra Kvitova was crowned champion of Wimbledon after beating Eugenie Bouchard, in just 55 minutes.
Czech champion Kvitova fell to the ground in jubilation when she realised she was the winner before making her way up to embrace her family and supporters in the players' box.
It is Kvitova's second Wimbledon title, having won the grand slam tournament in 2011.
Speaking afterwards she said it was absolutely amazing to win again, and thanked her family, as her father looked on in tears.
"I just really wanted to be here again with the trophy."