The Internet company Yahoo has revealed its new logo.
In a statement on its website, the firm said it wanted a logo "that stayed true to our roots ... yet embraced the evolution of our products".
Yahoo has been displaying a different variation of its logo on its home page every day for a month counting down to today's announcement.
Yahoo is set to make photo-sharing site Flickr "awesome" again, as the company revealed it has redesigned the website.
The news comes as Yahoo announced its $1.1 billion (£723m) takeover of blogging platform Tumblr.
Speaking at an event in New York City, Yahoo said it was now offering Flickr users one terabyte of online storage for free, enough to store more than 500,000 images at a resolution common to most smartphones.
The company also revealed the new website will emphasise photos rather than text or white space, creating bigger pictures, shared in full resolution.
High school dropout David Karp has sold his blogging website Tumblr for $1.1bn to Yahoo! He founded Tumblr in his bedroom in his mother's apartment in 2007 when he was 21.
It had 75,000 users in a fortnight of its launch and now there are roughly 110 million.
It means a $250m (£164m) fortune for the 26-year-old founder, six years after he created it.
US Correspondent Robert Moore reports.
US tech giant Yahoo has snapped up Tumblr in a major US deal that will reportedly net the blogging site's 26-year-old founder a 250 million US dollar (£164 million) fortune six years after he started it.
– Yahoo chief executive Marissa Mayer
Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO.
The purchase of Tumblr by Yahoo would add to established Internet companies like Google and Facebook that have spent $1 billion or more each buying startup companies in the battle for competitive edge in the technology business market.
Facebook last year paid cash and stock initially valued at about $1 billion to buy popular photo-sharing service Instagram, according to figures quoted in The Wall Street Journal.
Google paid $1.65 billion in stock seven years ago for YouTube, the online-video giant.
In a smaller deal, AOL bought Huffington Post for $315 million in 2011.
Blogging platform Tumblr has been bought by Yahoo Inc for $1.1 billion (£720m), according to reports in The Wall Street Journal and The Guardian.
The deal would represent a major power shift in the technology business, according to the WSJ.
It is understood that former Google executive Marissa Mayer, now in control of Yahoo, secured the deal yesterday afternoon when it was approved by the board.
A press conference is scheduled for this afternoon in New York's Times Square, close to Tumblr's headquarters.
David Karp founded Tumblr in his bedroom in his mother's apartment in 2007 when he was 21.
It had 75,000 users in a fortnight and now there are roughly 110 million.
Sir Richard Branson is among investors who have poured $125m into the company.
A statement from Yahoo!, Obtained by TechCrunch, says less than five per cent of the accounts affected by the hack had valid passwords.
At Yahoo! we take security very seriously and invest heavily in protective measures to ensure the security of our users and their data across all our products. We confirm that an older file from Yahoo! Contributor Network (previously Associated Content) containing approximately 400,000 Yahoo! and other company users names and passwords was stolen yesterday,July 11.
Of these, less than 5% of the Yahoo! accounts had valid passwords. We are fixing the vulnerability that led to the disclosure of this data, changing the passwords of the affected Yahoo! users and notifying the companies whose users accounts may have been compromised. We apologise to affected users. We encourage users to change their passwords on a regular basis and also familiarise themselves with our online safety tips at security.yahoo.com.
Yahoo Inc has reported the theft of 400,000 user names and passwords to access its own site, as well as those of other companies, saying that hackers had taken advantage of a security vulnerability in its computer systems.
Company spokeswoman Dana Lengkeek did not identify the other companies whose credentials were stolen or say how many of the stolen logins were for Yahoo's sites. She said the data was included in "an older file."
"We are fixing the vulnerability that led to the disclosure of this data, changing the passwords of the affected Yahoo! users and notifying the companies whose users accounts may have been compromised," she said.