Labour leadership candidate Yvette Cooper has accused her party colleagues of "swallowing the Tory manifesto" since the party's general election defeat.
"I will set out ideas for the future that don't just involve swallowing the Tory manifesto and set out a Labour vision for the future," she told BBC1's The Andrew Marr Show
The comments were quickly perceived as an attack on her leadership rival Liz Kendall but when asked if she was referring to the shadow care minister, Ms Cooper said she did not want to attack specific individuals.
The shadow home secretary also appeared to criticise another leadership candidate Andy Burnham, who said that Labour had appeared "soft" on benefits claimants.
Ms Cooper said it was wrong to "stigmatise" people who were out of work, adding that it was against Labour values.
Labour leadership candidate Yvette Cooper wants to adopt Scandinavian-style system of universal childcare, with 30 hours of free care for all preschool children over the age of two.
Writing in The Independent, Ms Cooper said she wanted to see new tax credits to help parents out in the period after maternity leave finishes, and that the pledge would be a cornerstone of her leadership campaign.
She said: "We should campaign for universal childcare - as other countries, including Scandinavia, have.
"That means breakfast clubs, after-school clubs, holiday clubs and free nursery places and childcare available full-time, not just for three and four-year-olds but two-year-olds too."
Labour leadership hopeful Yvette Cooper has said she will put measures to help families at the heart of her campaign to rebuild Labour after its election defeat.
The shadow home secretary said Labour had to "reach outwards" and "rebuild", winning back voters who deserted the party in favour of the Tories, Ukip and the SNP.
Ms Cooper believes she can smash the "glass ceiling" and become Labour's first permanent female leader, vowing to "shake up the system".
In an interview with The Sun on Sunday (£), mother-of-three Ms Cooper, whose husband and former shadow chancellor Ed Balls lost his Westminster seat in the general election, said Labour had to offer hope to families.
We need to put families at the heart of our politics. As a mum, I feel very strongly about that because my family, my kids are the most important thing in my life.
That has to be reflected in what we do. We have got to reach out and rebuild and that means winning back voters.
We've got to show practical things we can do to help families get on, to know their kids can get an apprenticeship, have a good start in life and go to university.
Yvette Cooper, the shadow home secretary and Labour leadership contender, has accused David Cameron of "taking people for fools" after new figures showed a significant increase in net migration to the UK.
Ms Cooper said there was a "massive gap" between the government's "rhetoric" on immigration and the "reality".
She said: “David Cameron is taking people for fools. On the day he has promised yet again to cut net migration to the tens of thousands, these figures show it is over three times that target.
"This massive gap between rhetoric and reality, between promise and delivery, just destroys trust in anything Ministers say on immigration."
Yvette Cooper has dodged questions about her potential leadership ambitions after a disappointing night for the Labour Party.
When asked by ITV News whether she would be standing for leader if Ed Miliband resigned, she said: "I really don't think we should be talking about this. We have just had an election and we've got a lot more election results to come.
When second journalist repeated the question, Ms Cooper said: "Seriously no there isn't one."
Yvette Cooper, Labour's shadow home secretary, has told ITV News that an exit poll showing the Tories as the largest party "just doesn't feel right".
Ms Cooper said the poll "simply doesn't fit" with what the party "felt on the ground".
"We've just got to wait till the results come in," she told Tom Bradby.
Yvette Cooper has said the country is "within touching distance" of a Labour government.
The shadow home secretary told BBC's Andrew Marr Show, "We've got four days to go and look, we are getting a very warm response.
"I think we are within touching distance of having a Labour government with a completely different vision for Britain.
"It's about our values as well as the policies we're setting out."
Shadow home secretary Yvette Cooper claimed the security services' hands were tied for nearly five years by Mrs May's "wrong" decision to scrap powers to move terror suspects away from their extremist networks.
Relocation powers have been reintroduced by the coalition this year but Ms Cooper called for the security services to immediately brief the Intelligence and Security Committee on how the loss of the measures might have affected their work.
This would allow MPs to review whether the loss of relocation powers had led to more British jihadists travelling to Syria and Iraq and more radicalisation in the UK.
Ms May told BBC1's Andrew Marr Show:
I think [the security services'] hands have been tied I think by the Government. I think we should have had the control orders in place across this Parliament which we haven't had because they removed some of the powers, and I think that has caused them more problems.
It's taken them five years, five years of us arguing, five years of security experts arguing that this was the wrong approach.
And so I think that the fact that Theresa May could take the decision to remove those relocation powers against all that expert advice, against the arguments that were made in Parliament, I think was the wrong thing to do. We do need to know more about whether that has increased the risk as a result, about what difference it's made to some of these very serious cases.
The Shadow Home Secretary, Yvette Cooper, is to appear on The Agenda with Tom Bradby tonight.Read the full story ›
Labour's shadow home secretary Yvette Cooper believes the rape tweets directed at Jessica Ennis-Hill prove why her stance on Ched Evans is so important.
Ennis-Hill received abusive tweets from trolls on Friday after making it clear she would remove her name from a stand at Sheffield United if the club offer the convicted rapist a contract.
The tweets directed at the Sheffield born Olympic Champion are currently being investigated by South Yorkshire police.
Cooper also urged the League One club to "recognise their responsibility to the local community" by resisting the temptation to offer Evans a professional deal.