New figures have revealed that the North East has the highest rate of under 18s in specialist alcohol treatment in England - twice the national rate.
Figures from health campaign group Balance show 118 of every 100,000 under 18s in the North East were treated for drink problems - double the national average.
More than 600 of the 9,450 people receiving specialist alcohol treatment in the region in 2010/11 were under the age of 18, Balance said.
In a bid to reduce the number of young drinkers Balance is calling for a review of alcohol advertising to help tackle "harmful and hazardous" levels of drinking among young people.
A petition's been launched calling on the Government to introduce more meaningful regulations to stop the alcohol industry reaching children and young people through advertising and marketing.
The Balance petition can be signed by visiting the BALANCE North East website.
Watch Phil Roscoe's report here on ITV News Online.