There are calls for tougher regulations governing online job sites.
It comes after an advert asking for staff to work in a unique Newcastle city centre pub was thought to be a fake.
The ad, which was posted by a company calling itself Perisien Leisure, asks for people willing to work as nude barmen and women.
It states that 'shy applicants need not apply' and asks anyone interested to send naked pictures with their application.
But an ITV Tyne Tees investigation has revealed that there is no company listed with Companies House under the name of Perisien Leisure.
Newcastle City Council meanwhile says it has no record of any application to run a bar with naked bar staff and on this occasion it believes the advert to be fake. Under the Policing and Crime Act 2009 this sort of thing needs to be given a special licence and this would definitely have come before the council.
To demonstrate how easy it was to set up a fake advert, our researchers spent just five minutes online creating a profile. After giving just the basic details such as an email address, postcode and telephone number they were able to create a fake advert for a bar job in Newcastle.
Industry experts say that while this is extremely rare, the issue highlights the need for more regulation governing online job websites.
Natasha McDonough is the Marketing and Communications Manager with NRG, one of the biggest recruitment companies in the region.
Northumbria Police say they are investigating this advert and issued a warning to anyone thinking of applying for a job online:
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