Community health workers will visit more than 150 nursing and residential homes to educate people about preventing winter bugs.
Staff at Northumbria Healthcare NHS Foundation Trust will go to every care home from Berwick to North Tyneside and across to Haltwhistle and Hexham explaining to residents the best way to combat infections like the winter vomiting virus.
The campaign is part of International Infection Prevention Week and nurses will be emphasising the importance of good hand hygiene, which they believe is the main factor in preventing the spread of the Norovirus.
The virus, known as 'winter vomiting virus' can cause diarrhoea, vomiting and abdominal cramps with cases traditionally going up during the winter months.
Staff at the Trust say although Norovirus is rarely serious, even in the elderly or the very young, it is highly infectious and spreads rapidly in care homes and hospitals during winter.