Sir John Hall has been brought in to head up an action group that hopes to breathe new life into Ashington.
The North East businessman, famous for developing the Metro Centre in Gateshead, grew up in the Northumberland town and says he owes much of his success to the people there.
The Ashington Town Team was formed after the recent Mary Portas Review into the future of High Streets.
Ten thousand pounds of Government money has been secured to help revamp the High Street and it's hoped with Sir John's expertise the group will be able to tap into other funds and ideas.
Sir John says he wants to give something back to the community and hopes his involvement will help kick-start development there.