Joe Kinnear wants to make friends with the Newcastle fans

Joe Kinnear has been trying to rebuild bridges with Newcastle fans Photo: PA

Joe Kinnear has attempted to build bridges with the Newcastle fans he last week claimed he was more intelligent than.

The 66-year-old has embarked upon a charm offensive of sorts after a difficult first few days in his role as the club's new director of football.

Despite rounding on the Magpies' record goalscorer Alan Shearer over the weekend, he has attempted to establish a relationship with supporters angered by his appointment.

He told the Chronicle:

"They are like me up there - they appreciate hard work. I am from a council estate and I have been taught the values of hard work.

"A lot of the fans up there have that attitude. They want to see their team do as well as possible.

"When things are not going right, they stamp their feet - and so they should.

"It is part of the culture up there and you have to take the criticism when you do not do well."

Indeed, Kinnear insisted he still retains a huge affection for the club's fans from his brief spell as manager at St James' Park during the 2008-09 season, and reiterated his belief that he was doing a good job until health problems struck.

However, he once again hit out at the north-east media, who he famously blasted in a foul-mouthed tirade.

Kinnear said:

"When I was there as manager, I was doing a great job. The team was away from the relegation area, but the media were on my back.

"At the end of the day I love the fans up there. I fell in love with them.

"None of the media liked what I said to them. But I tell you, I did not say one bad word about the fans.

"You have to remember you are representing the fans up here.

"That is what I have to do - work hard to get the club going forward again."

Newcastle won five of the 26 games they played under Kinnear's charge, and Shearer was unable to prevent them from slipping out of the Barclays Premier League after being drafted in for the final eight games of the campaign.