Newcastle United's owner Mike Ashley and his friend and Director of Football Joe Kinnear were both in the stands to watch Newcastle United defeated by Hull City, despite an early lead.
The club's only summer signing, the French international Loic Remy, managed two goals before the break, twice putting his side ahead (10", 44").
Each time though, Hull City Tigers fought back, first through Robbie Brady (26") and then just after the break, Ahmed Elmohamady (48").
The Magpies dominated possession for long periods, but in the second half, it was the defending that let the side down.
In the end, it was Hull's Sone Aluko (76") who put the winner past goalkeeper Tim Krul, ramping up the pressure on Newcastle United's manager Alan Pardew.
The Magpies remain just below Hull, at eleventh in the league table.