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  1. ITV Report

34,000 people now living with alzheimer's in the North East

The charity Alzheimer's Research UK says it's more important than ever to find a cure, as there are more than 34,000 people living with the condition in the North East. That figure, say experts, is rising:

Pat Boyes looked after her husband, the former MP Roland Boyes, while he suffered from dementia before his death. She says life as his carer was often difficult:

Pat is backing a new campaign by Alzheimer's Research UK to raise awareness and further research to find a cure.

At the heart of our campaign is a strong challenge to the public that we need to think differently about dementia. We must stop fearing dementia as an inevitability, and now focus on fighting the diseases - like alzheimer's - that are the root cause of it. There are still no treatments that can attack the disease processes in the brain, research has to change this and it has to change now.

– Hilary Evans, Alzheimer's Research UK