1. ITV Report

North East smokers urged to quit to 'save money' over Christmas

Credit: PA

Smokers across the North East are being encouraged to quit smoking in the run up to Christmas to improve their health - and save money.

The campaign heading into the New Year is being run by smoke free campaigners Fresh.

They've released figures showing how much money can be saved by quitting smoking:

  • £47 a week – which could pay for a Star Wars Remote Control BB-8 toy and a DVD.
  • £205 a month – the cost of a PlayStation4 games console.
  • £616 over three months – the equivalent of travel and a one-night stay for a family of four to London with a visit to the Harry Potter studio, plus an evening meal out.
  • £1,233 in six months – a four-night holiday for a family of four to Disneyland Paris next Christmas.
  • £2,467 in one year – which would cover the cost of a family day trip (2 adults and 2 children) to meet Santa Claus in Lapland plus a husky and reindeer rider for Christmas 2017.

“Christmas is a time when a lot of people are out letting their hair down and enjoying themselves. However, the excesses of the festive season can lead to some people smoking more and really regretting it.

“Most smokers would like to be able to quit and we're urging everyone to give it another go for New Year. Every pack of tobacco cigarettes can lead to a mutation which can cause cancer, so every pack of cigarettes you don't smoke is doing you good.

"There is no need for cold turkey at Christmas or the New Year. Stop smoking services can provide really effective support and products to ease the cravings.

And a good starting point could be switching to an e-cig in time for the Christmas party season and avoiding that temptation to smoke."

– Ailsa Rutter, Director of Fresh