Victoria Beckham is launching legal action against a takeaway in North Tyneside.
It follows an advert by Sidhu Golden Fish and Chips in Battle Hill, which declares its pizza crusts are thinner than her. The slogan, which is on the back of their pizza delivery van, is emblazoned with a caricature of the former Spice Girl wearing a sash which reads "Anorexic Fashion Icon". It then states: "Our new Victoria Beckham thin crust only 2mm thin."
A spokesperson for the fashion designer has branded the slogan "thoughtless" and "inappropriate":
However, manager Soni Sidhu said that he never meant to offend anyone with the advert - and that his customers see it in context:
The takeaway came under fire after an anorexia charity claimed that the shocking advertising scheme "puts people at genuine risk" of eating disorders. Marg Oaten, who has an MBE for services to eating disorders, said earlier:
Mr Sidhu, 32, said that the company were "horrified and hurt" by comments made by Marg Oaten MBE, of Seed anorexia charity.
However, he said that his customers were sensible enough to realise that the advert was not meant to offend: