By Kris Jepson
Sunderland fans are coming to terms with the prospect of League One football next season after the club was relegated for a second consecutive year. ITV News Tyne Tees examines how this relegation will affect the city both financially and culturally.
Watch @krisjepson's report here:
The landlord of the Wheatsheaf pub, Michael Collins, which has previously thrived as a big match day venue catering for fans before and after their visit to the Stadium of Light, said last season's relegation from the Premier League had a huge impact on the business.
He is hoping for fans to return to watch the team next season to make up for this season's loss of trade.
Researchers at Centre for Cities suggest the hospitality sector only accounts for 13 per cent of Sunderland's overall income.
They told ITV News for 23 home games per year, the financial impact of a few thousand extra fans does not make a difference to the city's economy.
For those on Wearside who helped promote Sunderland's bid for City of Culture, which went to Coventry for 2021 earlier this year, building on the momentum from that campaign is key to the city's success.
Irrespective of whether the football club is in the top or bottom divisions, Keith Merrin, from Sunderland Culture told ITV News, the city still has lots to offer.