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Europe's tallest observation wheel could transform Newcastle Quayside

This is what the wheel could look like Photo: World Wheel Company

Developers have announced plans to build Europe’s tallest observation wheel on Newcastle Quayside in a project that would see more than £100m invested in the city and up to 550 jobs created.

Standing 140 metres high, the observation wheel - dubbed ‘The Whey Aye’ in celebration of its location – will be five metres taller than the London Eye. The wheel will also have a world-record breaking 10,000 sq m LED digital screen as its centre piece, which will be used to communicate information about local culture and events as well as social media content and advertising.

It is proposed that the wheel is built at the east end of the Quayside on the location of the former Spillers’ Flour Mill, which was demolished in 2011 and has lain vacant since.

The plans include a pedestrianised experience featuring premium bars and restaurants and a world-leading 9,000 sq m visitor attraction called the Giants of the North Experience. Featuring cutting-edge virtual mixed reality and interactive technology, the attraction will hail the achievements of the region’s famous creative and sporting individuals, and the collective giants of North East industry including ship builders and the mining community. Along with the Giants of the North Experience, the plans will deliver a family entertainment centre and a multi-purpose play and sports complex, with covered five-a-side pitches and tennis courts, as well as a state-of-the-art virtual golf club.

The plans were announced by the World Wheel Company which has built and operated giant observation wheels and family entertainment centres around the world. These include 120 metre and 90 metre wheels in Suzhou, China, and Tbilisi, Georgia, respectively, and more than 20 family entertainment centres across the globe.

A detailed planning application relating to the wheel and visitor attractions is due to be submitted to Newcastle City Council later this year.

The plans would transform the landscape Credit: World Wheel Company

Football legend Alan Shearer is backing the idea. He said: “I think it would be great news for Newcastle. It’s just what the city needs. A new iconic attraction that celebrates our rich history and culture, while creating jobs and income for the people. A development like this would have my full support.”

The wheel would offer 30-minute ‘flights’ and there are plans to accommodate more than 800,000 visitors in its first year. The entire development will only take 18 to 24 months to build, once planning has been formally approved.