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The annual fundraising campaign for our armed forces has a target of more than £1m in the North East this year. To start things off, there was an impromptu dance performance underneath Grey's Monument in Newcastle.
A flash-mob formed part of the proceedings to launch the North East Poppy Appeal in Newcastle today.
Crowds gathered in Newcastle today for the launch of the 2012 Poppy Appeal.
We spoke to some of the people who gathered at Gray's Monument to show their support.
Louise Holliday, who previously served in the Royal Air Force, describes how she received help and support from the Royal British Legion when returning to civilian life.
The 2012 Royal British Legion Poppy Appeal has been launched in Newcastle today with a flash-mob and a poppy drop from Grey's Monument in the city.
The North East annual Royal British Legion Poppy Appeal will be launched in Newcastle today.
Last year, the charity which provides support and care to Armed Forces families, raised £40m in 2011. The Royal British Legion says it needs to raise £42m this year; £2m more than last year.
Latest ITV News reports
The launch of the 91st Poppy Appeal in the North East had a very modern twist.