Football icon launches new ChildLine campaign

Alan Shearer, the famous footballing star, is launching a new campaign which will encourage young people to contact Childline if they are worried about how they are being treated.

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Shearer announces ChildLine service for North East

The footballing legend and NSPCC ambassador is officially launching the new service
The footballing legend and NSPCC ambassador is officially launching the new service Credit: PA

Alan Shearer OBE is launching a new ChildLine Schools Service in the region that aims to help local primary school children to understand abuse and how they can stay safe.

The ChildLine service is aiming to visit every primary school in the North East by 2016, and is entirely run by volunteers.

Volunteers will be going into primary schools to deliver assemblies and workshops that they hope will encourage children to recognise situations where they may need help, and let them know where they can get support if they need it.