Red Rose Primary School in Chester-le-Street is helping to launch a new campaign that is aiming to bring speed limits down to 20 miles per hour around homes, shops and schools.
It is hoped that the roll-out of the new GO 20 campaign will help reduce the amount of accidents and help to create a safer environment for children to walk and cycle home in.
The GO 20 campaign is being launched nation-wide and marks the start of Road Safety Week.
The North East is already seen to be ahead of the game, the campaign says, with Newcastle City Council's move to lower speed limits in residential areas having a noticeable drop in the number of crashes in many areas.
The road safety charity Brake is now calling for other areas to do the same thing.
"Everyone in the North East should be able to walk and cycle in their community without fear or threat: it's a basic right, and GO 20 is about defending that.
Anyone who drives can help bring this about: pledge to GO 20 in communities, even where the limit's still 30: you'll be helping to protect people around you, and you'll hardly notice the difference to your journey.
We're also calling on the government and more local authorities to recognise the need for 20mph, and the huge demand for safe walking and cycling, and GO 20."
A charity is launching a campaign calling for drivers to stick to 20 miles an hour in built up areas to keep walkers and cyclists safe. The project will be launched at a primary school in Chester-le-Street later today.