Two bars in Newcastle are set to become the first of their kind, and in the UK, as they will be licensed to sell alcohol at a minimum price in excess of one pound per unit.
The new units at Decantus and the Grey Street Cafe Bar and Grill have been given the licenses on the condition that alcohol is sold at a minimum price of £1.25 per unit - nearly three times the current 45p per unit price.
The £1.25 figure has been set to maintain standards and keep Grey Street as the city's premier street. Newcastle City Council, who are running the initiative, also believe the measure will maintain the quality of the city centre, control crime and disorder and improve health.
"Newcastle is leading the way nationally on this issue and many other councils like us with a world class night life and destination to manage will follow in our footsteps.
The Government should take our lead by doing what they can to be tougher on the supermarkets, who have caused the crisis of low cost binge drinking. Only they can tackle this problem."
– Councillor Henri Murison, Newcastle City Council