The Northumberland Stop Smoking Service has warned that there are still many older smokers in the region putting their lives at risk, years after the smoking ban was introduced.
The warning comes as the Government released a hard-hitting advert which shows a tumour growing out of a cigarette.
The North East has seen the fastest rate of people quitting, but the service says more people need to follow suit.
Bob Cunningham and his family has had their first smokefree Christmas in more than 20 years after he gave up the habit.
He said that he is now fitter, can taste sugar and salt better, and has hundreds more pounds to spend on his family.
He is one of more than 5,000 people who have benefited from NHS Northumbria Healthcare's Stop Smoking services.
NHS Northumberland says smokers are four-times more likely to give up smoking if they access one of their free services.
It comes as the Government releases a new hard-hitting advert to deter people from smoking. The advert shows a smoker's cigarette growing a tumour.