New figures have suggested that there are still fewer pupils from poorer families getting into North East universities.
Institutions across the region say that pupils' aspirations must be raised - an idea also echoed by Oxford and Cambridge Universities, who today set up shop in St James' Park to try do exactly that.
You can watch the full report from our education correspondent Dan Ashby below.
Representatives fromOxford and Cambridge University have been in the North East trying to attract more applicants to their universities from the region.
Only 540 pupils from the North East applied to the two universities last year, which made up less than two per cent of their total applications.
The universities are trying to encourage pupils to aim for higher grades by introducing them to students who have got in.