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In June Wonga signed a four year deal with Newcastle United.
It prompted protests from fans and the threat of a boycott from one of its star players.
But today, at a clear the air meeting ahead of the new season, the company said it is in it for the long haul.
Kenny Toal reports.
Newcastle Central MP Chi Onwurah has pledged to stay away from Newcastle United home games because of their new sponsorship deal.
She opposes the deal with the pay-day loan company Wonga over fears it exploits the most vulnerable members of society.
Newcastle United financial director John Irving emphasises the benefits of the new sponsorship deal between the club and pay-day loan company Wonga.
Mr Irving was speaking at an open forum held for fans today to discuss the controversial deal.
Shauna Alexander, chief executive of the Citizen's Advice Bureau in Newcastle, has warned people about the possible dangers of bad financial planning.
A representative of the pay-day loan company Wonga has urged Newcastle fans to not judge a controversial sponsorship deal to quickly.
Head of communications John Moorwood said that fans will be able to see the effects of the agreement over the next four years.
Representatives of Wonga have been meeting Newcastle fans this afternoon to discuss any concerns they might have about the payday lender's shirt-sponsorship deal.
The company has hosted an open forum.
Our Correspondent Kenny Toal has been listening-in.
Representatives of Wonga are meeting Newcastle fans this afternoon to discuss any concerns they might have about the payday lender's shirt-sponsorship deal.
Wonga is now sponsoring Newcastle United Women's Football Club.
Latest ITV News reports
As sponsorship deals go, this one has been as controversial as they come. Kenny Toal looks at the Wonga story.