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The family of a teenager who died after being run over on a night out are warning young people to take more care on the North East's roads. Peter and Allison Fennon, from Redcar, say they do not want another family to lose a child.
They are backing a campaign which highlights alcohol consumption and being distracted by your mobile phone as key dangers for young pedestrians.
Our Teesside reporter Jonny Blair reports.
More pedestrians are killed or injured on roads in Newcastle than anywhere else in the North East and alcohol is one of the major factors.
The findings come from the education group Road Safety GB, which has launched a new campaign to reduce casualties.
"Check Out Before You Step Out" was launched at Newcastle Sixth Form College to target one of the most at-risk categories, those aged 16 - 24.
Drinking alcohol, being distracted by friends or technology and not paying attention contribute strongly to young people being killed or injured on roads.
More than 3,000 adults have been involved in pedestrian accidents in the North East over the last five years. Almost a quarter happened in Newcastle.
Alan Kennedy, Chairman of Road Safety GB, explains the problem:
The family of a teenage girl, who died after being hit by a taxi on a night out, are supporting a campaign to make young pedestrians more aware of dangers on the road. Peter and Allison's daughter Kirsty died in Redcar last year.
The 'Check Before You Step Out' campaign aims to make 16 to 24 year olds pay greater attention to factors like alcohol and dark nights which can make their journeys more hazardous.