- Tyne Tees
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More than two-thirds of smokers want to see it become a thing of the past, as new figures show one in two long-term smokers will die early - as young as in their 40s.
A survey by Fresh Smoke Free North East found:
- 80% of North East smokers wish they had never started.
- 90% of smokers seriously underestimate their risks of dying of a smoking related illness, with some thinking only 5% of smokers will die as a result.
- More than six out of ten smokers say their family worry about them smoking.
- 68% would like to see smoking become a thing of the past for future generations.
A new North East smoking campaign has revealed that one in two long-term smokers will die early - as young as in their 40s.
The "Don't be the 1" campaign, from Fresh Smokefree North East, is urging the region's 460,000 smokers to quit and live longer for their loved ones. The organisation has released a new TV advert to highlight the health risks.
Latest ITV News reports
A new campaign has been launched to highlight the health risks caused by smoking