As RNLI lifeguards return to the region's beaches this weekend, Sandy Kerr explains how the organisation is getting its safety message across.
The weather may be far from warm but RNLI lifeguards begin their summer patrols on North East beaches this weekend.
They will operate at stretches of beach on Tyneside and Wearside, as well as Redcar and Saltburn.
RNLI lifeguards are back on the beaches for the summer season.
Patrols will operate on seven beaches on Tyneside and three beaches on Wearside from today (Saturday May 24) until September. Saltburn and Redcar are also covered by the lifeguards.
Last summer, RNLI lifeguards in helped and aided almost two thousand people across the North East
Carl Harris, RNLI Lifeguard Manager, said: "We'll be there to offer extra peace of mind to beach users.
"The team will be happy to provide safety advice such as always to swim between the red and yellow flags and information on tide times.
"Ninety five percent of the role is preventative but RNLI lifeguards are highly trained and are equipped to deal with everything from locating missing children and treating minor cuts and grazes through to performing major first-aid and lifesaving rescues."